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Cricketer Warner socks it to ‘em via Noisy Beast

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By Steven Raeburn, N/A

May 28, 2013 | 2 min read

Melbourne’s Noisy Beast have designed a new creative campaign for Underworks’ brand, All DaySocks, featuring cricketer David Warner.

Seamless

“When it comes to socks, not all is equal. All Day Socks' technology is what sets us apart,” said Sam Todaro, founder and director of Underworks.

“A nonelastic top, seamless toe and padded sole aid circulation and provide outstanding comfort, all day long."

Adam Hilton, managing director of Noisy Beast said: "David's reputation as an outstanding performer at the crease made him the perfect brand fit for All Day Socks."

The campaign launches on TV, print, point-of-sale and radio, and debuts on the Nine Network next week.

Warner has pledged to leverage his 200,000 strong Twitter following too.

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