Clarks appoints Maxymiser for online testing campaign

Mark Carlock, web analytics manager at Clarks, said: “After running with Maxymiser’s managed service for some time now we have become familiar with the testing process. As our approach to optimisation and testing has matured, we felt that we had gained enough in house knowledge to execute some of the more simple tests ourselves, freeing up Maxymiser’s time to concentrate on the more mission critical testing.

“By using Maxymiser’s VCB solution we can refine the list so we are testing the parts of the site that we know we will see a clear difference from doing so, while the knowledgeable team at Maxymiser can focus on the overall customer experience.”