Australia’s National Food Plan begins branding in Asia
A branding campaign has commenced to promote Australian food products to the Asian market and grow national exports.
Senator Joe Ludwig
The campaign is part of the Government’s National Food Plan, a strategic road map directing government food policy until 2025.
Senator Joe Ludwig said Australia's food industry stands at a gateway to new opportunities, a stance welcomed by the Australian Made campaign.
"It is very pleasing to see Ministers Ludwig and Emerson recognise the important role that the Australian Made, Australian Grown logo can play in building the Australian brand in Asia," said Australian Made Campaign chief executive Ian Harrison.
Senator Ludwig added: "Fifteen percent of the Australian workforce is involved in food production, we export $30.5 billion annually and produce enough to feed the country twice over.
"Food creation is the biggest employer in rural and regional communities."
The plan pledges that the value of Australia's agriculture and food-related exports will increase by 45 per cent contributing to an increase in Australia's gross domestic product.