All change as lucrative Tourism Australia accounts change hands
The lucrative Tourism Australia advertising accounts have changed hands, with the Australia global creative account going to Clemenger BBDO and DT, as DDB are replaced.
Andy Potin of Clemenger BBDO
DDB chairman Marty O’Hallloran said it was “of course disappointing” to have lost the business.
The appointments of Clemenger BBDO and DT are for three years, commencing in July.
“Congrats to the whole team for their hard work in winning Tourism Australia's digital account!” @dtdigital said via Twitter as the news was broken.
The account business will be split cleanly with Clemenger BBDO undertaking “ all traditional creative services,” withe DT providing digital creative services.
The business was exchanged via what was described as “a competitive selection process”, but Tourism Australia would notr disclose how many or which agencies were involved in the competitive tender.
“Tourism is a high volume business for the Australian economy and creating further demand through marketing is essential,” Tourism Australia managing director Andrew McEvoy said.
“In the end, we’ve split the work across two agencies, who both demonstrated a strong understanding of the briefs. The combination of their technical skills, communication styles, creativity, networks and value give us the best creative partners.
Andy Pontin, CEO Clemenger BBDO said he was thrilled to be working with Tourism Australia and building on their ‘There’s Nothing Like Australia’ campaign.
“Driving visitors to Australia is a challenge our offices throughout the world are very much looking forward to meeting,” he said.
DT Managing Director Brian Vella said “We know how important digital marketing is to Tourism Australia and we are looking forward to partnering with them to demonstrate what Australia has to offer through online channels.”