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By The Drum Team, Editorial

May 28, 2013 | 2 min read

BT Sport has unleashed its advertising campaign showcasing its content offering with a cast of sporting talent…and BT Sport presenter Jake Humphrey.

Sparing no expense BT Sport has called upon the likes of Manchester United striker Robin Van Persie, British tennis player Heather Watson, Tottenham and Wales’ Gareth Bale, England goalkeeper Joe Hart and England Rugby’s Owen Farrell, Joe Launchbury and Manu Tuilagi and others, to take the viewer on a journey of spectacular set pieces. Whether or not Arsenal captain Thomas Vermaelen and England and Liverpool’s Daniel Sturridge will actually be powering the station on giant hamster wheels remains to be seen.

Project: BT Sport

Client name & job title: David James, Marketing Director

Creative Agency: AMV BBDO

Copywriter: Toby Allen

Art Director: Jim Hilson

Agency Planner: Steve Hopkins

Agency Account Man: Mark Graeme

TV Producer: Lucie Georgeson

Media Agency: Maxus Global

Media Planner: Estee Tang

Production Company: Stink

Director: Martin Krejci

Photographer: David Clerihew

Production Co. Producer: Josh Barwick

Post-production Company: The Mill

Audio Post-production: The Factory

Digital Design Company: Red Bee

Exposure (TV, Youtube etc): TV, VOD, YouTube

BT Sport

Content created with:

AMV BBDO

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