Infographic: UK consumers ready for a richer messaging experience
Eight out of ten (80 per cent) of UK smartphone users now use over-the-top ( OTT) or instant messaging (IM) services, a survey carried out by Vanson Bourne on behalf of mobile messaging company Acision.
The study into 1,000 smartphone users in the UK found that 76 per cent of these smartphone users currently admit to using multiple messaging services to contact friends, families and colleagues.
Jorgen Nilsson, chief executive at Acision, said: “Whether users have a feature phone or Smartphone, providing a richer, ubiquitous experience and breaking the fragmentation barrier is key for tomorrow’s services, while enabling monetization of services with a new commercial model.
“If operators act now, they can carve out a service experience which improves user satisfaction, stickiness and incremental revenue generation through new service add-ons.”
Source: Uploaded by user via The Drum on Pinterest