Volvo releases behind the scenes video of its collaboration with Swedish House Mafia

Volvo Cars in Scandinavia has collaborated with members of Swedish House Mafia to release a new version of ‘Leave the World Behind’, with the song and the video to be the leading theme in Volvo’s forthcoming global launch campaign for the Volvo XC60.

Marketing manager at Volvo Cars, Per Carleö, commented: “All Volvo’s XC cars are designed around people’s wish to get out there and to leave your everyday life behind for a while. So we thought that the members of Swedish House Mafia were the obvious choice.”

The new campaign aims to explain the Swedish heart of Volvo and the core of Scandinavian lifestyle in a relevant yet credible way, and as Swedish House Mafia are one of the world’s most successful Swedish acts they seemed like the perfect fit. The new version of ‘Leave the World Behind’ is one of the last projects the band worked on together before their split after one final appearance at the Ultra Music Festival in Miami on 24 March.

To promote the collaboration Volvo has since released an exclusive behind the scenes look at the making of the ‘Leave the World Behind’ video (see above).

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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