Otex Ear Drops unveils new ad with Aardman and Bray Leino

Antonia Goldring, Otex brand manager, said: “We’re delighted with Otex’s new TV ad and we believe it will really make us stand out as market leaders. We fell in love with Bray Leino’s concept as soon as it was presented to us and Aardman have done such a fantastic job bringing it to life in a very nostalgic and charming way. A job very well done!”

The ad shows a radio struggling to stay tuned in to a series of sounds, including a frying breakfast, birds chirping and the sea.

Jon Elsom, executive creative director at Bray Leino, said: “This is a bold campaign that we believe will strike a deeper chord than some of the drier, less creative work we see in the OTC arena. This ad distils the essence of the consumer issue and delivers a very clear message in an abstract, appealing way. The Aardman team’s production values and enthusiasm for the project meant that execution of our concept was carried through flawlessly, and I’m pleased to note we have another great piece of creative to add to our growing 2013 portfolio.”