Škoda unveils CRM campaign with ais London
Škoda is set to unveil a CRM campaign next week with ais London, which looks to use positive reviews from the industry in order to promote the car.
ais London has created a DM pack, which will be sent to prospective Škoda customers and will target males aged 50 and older.
Sarah Chapman, website and CRM manager, at Škoda said: “We’re so pleased with the campaign. This is the first step in our new CRM strategy and ais London have brought their vast experience to the table, resulting in a campaign which encapsulates the Škoda message. The pack successfully demonstrates not only the great value of the entire range, but also reinforces the excellent reputation which Škoda has made for itself.”
Reviews from companies such as Top Gear, Auto Express and Car Buyer appear as an assortment of press clippings cut and pasted onto the page.
Content created with:
ais London
Find out more