Freesat appoints Now to handle advertising account
Freesat has appointed Now as its new advertising agency.
The appointment, confirmed by Freesat, will see the agency take over from incumbent VCCP which was beaten in the final two-way pitch.
The agency has been handed the task of developing a campaign to increase visibility of the service in competition with Freeview and YouView.
Melissa Robertson, Now Managing Partner said ‘Freesat are a genuinely innovative business and it’s exciting to be involved in the next stage of their brand development.’
Also involved in the first stages of the process, it is understood, were BMB, The Gate and Hometown.
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