DigitasLBi & Razorfish expand Stephan Beringer and Anthony Lye roles
Publicis agencies DigitasLBi and Razorfish have expanded the roles of Stephan Beringer to chief growth and strategy officer, and Anthony Lye to the role of global president of digital products and platforms.
The pair will both report to Bob Lord, CEO of Publicis Groupe’s Digital Technologies, in their newly created roles.
Lord said: “The appointments of Anthony and Stephan in a multi-agency role is in direct tribute to the expanding and global needs of marketers. DigitasLBi and Razorfish will continue to successfully operate as separate agencies with a unique marketplace voice and reputation. At the same time, I am equally convinced that there are opportunities for growth in creating highly- collaborative, fluid, precision teams, and a premium product cradle that fuels both agencies’ clients.”
This comes the day after DigitasLBi and Razorfish announced new international agency leadership appointments.
Beringer will be responsible for creating and deploying cross-agency teams that are tailor-made for current and potential clients.
Lye will hold responsibility for driving the multi-agency digital platform strategy and investment, and will work with the product development teams across DigitasLBi and Razorfish.
