22 May 2013 - 1:02pm | posted by | 3 comments

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum

The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.

Every fortnight The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (7 June).

Submit your vote before Wednesday 29 May to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com.

Creative Review: 

DDB Warsaw: McDonald's Chalkboard Menu

DDB Warsaw: McDonald's Chalkboard Menu

Credits
Brand: McDonald's
Title(s): Chalkboard Menu

Agency: DDB Warsaw, Poland
Agency website: http://ddb.pl
Creative Director: Zuzanna Duchniewska-Sobczak, Maciej Waligora
Art Director: Magdalena Drozdowska
Copywriter: Mateusz Ksiazek
Illustrator: Pawel Kozlowski, Stefan Szwed-Stozynski
Director/DOP: Kuba Kijowski
Additional credits: Katarzyna Seyfried, Ela Mielcuch
Published: May 2013

BBH London: Audi UK SQ5 TDI campaign

Credits
Brand: Audi UK
Title(s): SQ5 TDI TV and cinema campaign

Agency: BBH, London, UK
Agency website: http://www.bartleboglehegarty.com/
Executive Creative Director: Nick Gill
Creative Directors: Matt Doman & Ian Heartfield
Art Director: Uche Ezugwu
Copywriter: Tom Drew
Additional credits: Producer: James Laughton, Team Manager: Claire Carpenter, Team Director: Polly McMorrow, Strategic Business Lead: Richard Stainer, Production: Production Company: Rogue, Director: Saam Farahmand, Producer: Sophie Weldon, DoP: Lasse Frank, Post Production: The Mill -Sophie Hogg, Producer, Editor/Editing House: Paul Hardcastle at Trim Editing, Sound: Aaron Reynolds at Wave
Published: May 2013

AMV BBDO: Mars 'Play. Work. Rest Enjoy your retirement Sir Alex' press ad

AMV BBDO: Mars 'Play. Work. Rest Enjoy your retirement Sir Alex' press ad

Credits
Brand: Mars
Title(s): Alex Ferguson
Headline and copy text (in English): Play. Work. Rest
Enjoy your retirement Sir Alex

Agency: AMV BBDO, UK
Agency website: http://amvbbdo.co.uk
Creative Director: Steve Jones and Martin Lorraine
Art Director: Ian Gabaldoni
Copywriter: Richard Baynham
Additional credits: Account Management: Katy Davis, Tim Rogowski, Greg Nicholls
Published: May 2013
Short rationale (optional): reinforce their association with football, Mars responded to the news of Alex Ferguson’s retirement with a tactical ad featuring in the following day’s major newspaper titles. The ad later appeared in local Manchester papers on the day of Sir Alex’s final game at Old Trafford.

Publicis Mexico: Mini BMW 'Injured Letters' ad campaign

Credits
Brand: MINI BMW
Title(s): Injured Letters

Agency: Publicis Mexico, Mexico
Agency website: http://publicis-mexico.com/
Chief Creative Officer: Héctor Fernández
Creative Director: Jessica Apellániz, Luis (Madurga) Enriquez
Art Director: Bastien Grisolet
Additional credits: Sculptures: Iván Ramos
Published: May 2013

Together Design: Condé Nast College of Fashion and Design visual identity

Together Design: Condé Nast College of Fashion and Design visual identity

Credits
Brand: Condé Nast College of Fashion and Design
Title(s): Visual identity, signage and printed materials

Agency: Together Design, London, UK
Agency website: http://www.togetherdesign.co.uk
Creative Director: Heidi Lightfoot
Art Director: Bryony Akehurst
Photographer: imagery all from the Vogue archive
Published: April 2013
Short rationale: Together Design has created the visual identity, printed materials and signage for Condé Nast College of Fashion & Design. Located in the heart of Soho, the college opened its door to students in April 2013 and focuses on preparing the next generation for leadership in the fashion & design industries. The identity is designed to be sleek, minimal and timeless, with signage complementing the architecture of the college. A monochrome white scheme is used for internal and external signage which must work equally well for students in the daytime and events in the evening. Rooms have London-themed names which have been set as titles on white plaques the size of Vogue magazine covers. Navigational signage takes the form of a giant leaning totem in the reception and over-sized white numerals on the white walls at each level.

McCann Worldgroup/McCann Copenhagen: Coca-Cola Denmark 'The Happy Flag'

Credits
Brand: Coca-Cola
Title(s): Coca-Cola Denmark
Headline and copy text (in English): The Happy Flag

Agency: McCann Worldgroup/McCann Copenhagen
Agency website: http://www.mccannworldgroup.com/
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Director: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriter: Rickard Beskow, Gabriel Miller
Additional credits: Account Supervisor: Andrei Kaigorodov, Morten Ingemann, Producer: Catherine Lee, Other credits: Søren Albrechtsen
Published: May 2013

Publicis London: The Glenlivet Alpha print campaign

Publicis London: The Glenlivet Alpha print campaign

Credits
Brand: Pernod Ricard/The Glenlivet
Title(s): The Glenlivet Alpha
Headline and copy text (in English): Master Your Senses

Agency: Publicis London, London, UK
Agency website: http://www.publicis.co.uk/
Executive Creative Director: Andy Bird
Associate Creative Director/Art Director: Marc Allenby
Copywriter: Nadia Doherty
Additional credits: Business Director: Katie Edwards, Planning Director: Ben Worden, Agency Producer: Colin Hickson / Nikki Gregory / Debbie Burke, Director/Production Co: James Callahan/ Made by Stupid, Producer: Made by Stupid, Editor: Andrew Jones, Post Production: FutureDeluxe Sound Design: Zelig Sound, Design Studio: THERE IS Studio, Print Illustraton, Typography & Post-production: Sean Freeman, High Speed Fluid, Photography: Mathieu Fortin Product, Photography: Chirs Hoare (photography assistant Paul Blackshaw) Production & Creative Management: Eve Steben (Production assistant Alain Cheung), DoP: Davy Evans, Jonathan Nicol
Published: May 2013

Hofstede Design and Development: James Braund Photography identity

Hofstede Design and Development: James Braund Photography identity

Credits
Brand: James Braund Photography

Agency: Hofstede Design and Development
Agency website: http://www.hofstede.com.au
Creative Director: Dominic Hofstede
Photographer: James Braund
Short rationale (optional): neutral colour palette and clean, robust typography are the cornerstones of a subtle, elegant identity where James’ work is the main focus. Carefully selected paperstocks and innovative formats are also key components in a system which is both pragmatic and expressive.

tbp!: Silverburn TV ad

Credits
Brand: Silverburn
Title(s): Out of the Ordinary

Agency: tbp! Glasgow, Scotland
Agency website: http://www.bebetter.co.uk/
Creative Director: Lucas Wild
Art Director: Lucas Wild
Copywriter: Neil Urquhart/Lucas Wild
Illustrator/Animator: Novak
Additional credits: The Gate Films, Edinburgh
Published: April 2013

Blue Marlin: ZEO branding

Blue Marlin: ZEO branding

Credits
Brand: ZEO
Agency: Blue Marlin, London, UK
Agency website: http://www.bluemarlinbd.com/
Creative Director: Simon Pendry
Short rationale (optional): Blue Marlin was the creative agency behind the first incarnation of ZEO, which launched last summer to great acclaim across the UK. The integrated branding agency was tasked with adapting the original design for the mainstream, increasing shelf standout whilst keeping true to the essence of the brand. Now looking to catch consumers’ eyes on supermarket shelves, ZEO’s graphics have moved from understated minimalism to stylish boldness. An additional element of the design is the introduction of Russian iconography to communicate the brand’s origin – A red star crests the cap and a silhouette of St. Basil’s Cathedral rises within the barcode. ZEO’s unique bottle structure has also been refined for mass production. While the curves have been reduced, the subtle twist still remains, thus keeping ZEO in a category all of its own.

101 Buenos Aires: Mercado Libre 'Did You Check?' campaign

Credits
Brand: Mercado Libre

Agency: 101, Argentina
Agency website: http://www.101london.co.uk/
Creative: Augusto Sola
Art Director: Vera Español
Additional credits: Agency Producer: Guadalupe Tellado, Production Company: Argentina Cine, Director: Rafael Lopez Saubidet, Wardrobe: Connie Balduzzi, Make Up: Magdalena and Mariana Wust, Executive Producer: Nano Tidone, DOP: Mariano Monti, Editor: Agustin De Vittorio, Post Production: Pickle, Sound: Elefante Resonante, Music: Animal Music

Anagrama: Romero+McPaul brand identity

Anagrama: Romero+McPaul brand identity

Credits
Brand: Romero+McPaul

Agency: Anagrama, Monterrey, Mexico
Agency website: http://www.anagrama.com
Creative Director: Anagrama
Art Director: Anagrama
Copywriter: Anagrama
Illustrator: Anagrama
Photographer: Marcomaschuy
Published: May, 2013
Short Rationale (optional): Romero+McPaul is a premium brand specializing in the sale and design of traditional English-style velvet slippers induced with a bright, trendy twist. Velvet shoes have a rich presence in English royal hospitality. They were traditionally placed in the king and queen's royal guest's rooms for their comfort and indulgence. For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it's sailing and yacht club maritime lifestyle. With the intention to speak of the product's duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product's playfulness, warmth and latino heritage, while McPaul is the serious, traditional man, embodying the product's ancestral and upscale British nature. We gave the brand the rosemary (or "romero" in Spanish) not only as a wink to its name but also as a reference to this herb's curious nature, as it only grows close to the sea.

Creative Spark: The Vegetarian Society 'National Vegetarian Week 2013' advertising

Creative Spark: The Vegetarian Society 'National Vegetarian Week 2013' advertising

Credits
Brand: Vegetarian Society
Title(s): National Vegetarian Week 2013
Headline and copy text (in English): Surprisingly Simple

Agency: Creative Spark, Head Office: Manchester, UK
Agency website: www.creativespark.co.uk
Creative Director: Neil Marra
Art Director: Andy Mallalieu
Illustrator: Rachael Whale
Additional credits: Account Manager: Jonathon Tahanha
Published: May 2013

Draftfcb: OREO 'Made in Sheffield' print ad

Draftfcb: OREO 'Made in Sheffield' print ad

Credits
Brand: OREO
Title(s): Made in Sheffield

Agency: Draftfcb, London, UK
Agency website: http://www.draftfcb.com
Creative Director: Steven Bennett-Day
Art Director: Sean Cullen
Copywriter: Dan Shone
Additional credits: Senior Account Director: Matt Gigg, Media Agency: PHD
Published: May 2013

Parker Williams: Tomorite packaging design

Parker Williams: Tomorite packaging design

Brand: Tomorite
Title(s): Liquid Tomato Fertiliser 1l, Pour Feed 3l

Agency: Parker Williams, London, UK
Agency website: http://parkerwilliams.co.uk
Creative Director: Jo Saker
Additional credits: Parker Williams is part of the Sun Branding Solutions family. Tomorite, part of the Levington portfolio is owned by the Scotts Miracle-Gro Company
Published: May 2013
Short rationale (optional): Parker Williams has redesigned Tomorite, the UK’s leading liquid plant food for tomatoes. The key objective was to strengthen the branding and leverage Tomorite’s heritage as part of the Levington portfolio. The brand logo now sits proud in the distinctive Levington brand banner and all the important messages for the gardener are presented in a clear and straightforward way.

Good: Speyside Distillery Tamdhu brand design

Good: Speyside Distillery Tamdhu brand design

Credits
Brand: Speyside Distillery
Title(s): Tamdhu

Agency: Good, Glasgow & London, UK
Agency website: http://wearegood.com
Creative Director: Keith Forbes
Art Director: Darren Adams
Copywriter: Alan Black
Illustrator: Iain McIntosh
Photographer: Dave King
Additional credits: Account Manager Mark Cullen, Design Director: Gail Finlayson
Published: May 2013

TBWA\Chiat\Day: Infiniti 'Unravel' campaign

Credits
Brand: Infiniti
Title(s): Unravel

Agency: TBWA\Chiat\Day
Agency website: http://tbwachiatday.com/
Creative President: Rob Schwartz
Global Creative Director: Nick Hine
Senior Copywriter: Kimberly Ragan
Senior Art Director: Rebecca Johnson-Pond
Additional credits: Executive Director of Integrated Production: Richard O’Neil, Executive Producer: David Hoogenakker, Producer: Katie Johnson, Account Director: Daniel Pardo, Global Account Director: Ian Marlowe, Management Supervisor: Bryan Reugebrink, Account Executive: Bailey Rossi, Planning Director: Ryan St. George, Planner: Carolyn Bishop, Director of Business Affairs: Linda Daubson, Senior Business Affairs Manager: Robin Rossi, Business Affairs Manager: Joyce Pierce, Traffic Manager: Jarim Lynn, Production Company: Director: Tom Carty, Executive Producer: Anna Hashmi, Producer: Marisol Aragon, DP: Adam Frisch, Editorial: Venice Beach Editorial
Executive Producer: Hunter Conner, Post Producer: Orlee Klempner, Editor: Dan Bootzin, Assistant Editor: Neil Jariwala, Post EFX: VFX House: The Mill/Los Angeles, Executive Producer: Sue Troyan, Producer: Gabriel Libitsky, Production Coordinator: Benjamin Sposato, VFX Supervisors: Phil Crowe, Chris Knight, Nick Lines, Colorist: Adam Scott, Lead 2D Artist: Glyn Tebbutt, Lead 3D Artist: Nick Lines, 2D Artists: Dag Ivarsoy, Patrick Munoz, Daniel Thuresson and Ben Smith, 3D Artists: Ashraf Ghoniem, Lu Meng-Yang, Hartwell Durfor, Jason Jansky, Matt Bohnert and Martin Rivera, Design: Amy Graham, Music: Licensed track, Composer: Joshua Vest / The Airplanes Track Title: “Summer Daydream”, Sound Studio, Mix House: PLAY Studios, Inc., Mixer: John Bolen
Published: May 2013

Create-a-Brand: Earthbaby packaging and branding

Create-a-Brand: Earthbaby packaging and branding

Credits
Brand: Earthbaby Foods

Agency: Create-a-Brand
Agency website: http://www.create-a-brand.com
Creative Director: Archie Powell
Copywriters: Simon Cattle & Louise Powell
Photographer: Create-a-Brand
Published: May 2013
Short rationale (optional): Earthbaby is a new range of organic frozen baby foods. The brand required a look and feel that conveyed both fun and reassuring wholesomeness. It utilises the figure of the Earthbaby, embarking on his/her taste adventures with food. Where some baby food brands uses garish and artificial-looking colours, the 3 age stages are coded in natural hues. The strap line 'totally pure, totly tasty' playfully encapsulates the twin appeal of Earthbaby food: to the parents who buy it, and to the babies who love it. The brand is supported by website, point-of-sale and advertising.

LBi: Sony Mobile 'Xperia Z Vs. The Northern Lights' campaign

Credits
Brand: Sony Mobile
Title(s): Xperia Z Vs. The Northern Lights

Agency: LBi, London, UK
Agency website: http://www.lbi.com
Creative Director: Chris Clarke, Graham Hodge, Simon Attwater
Art Director: Tom Kavanagh
Photographer: Martien Mulder
Additional credits: Client: Richard Dorman, Senior Marketing Manager, Campaign Creation, Sony Mobile Communications Planner: Nic Howell, Client Services: Amrita Das, Barry Fitzpatrick, Anna McLeod, Head of Production: Mike Clear, Creative Producers: Kyson East, Bernard Valentine Project Manager: Ian Nutt, Production Company: B-Reel
Published: May 2013
Short rationale (optional): Short rationale (optional): Sony Mobile and LBi invited a handful of creative ambassadors to generate original content inspired by the Northern Lights, in order to highlight the connectivity features of the Xperia Z smartphone. LBi and Sony Mobile chose members of the bands OK Go and Pyyramids, and the photographer Martien Mulder as creative ambassadors for the initiative, inviting them to travel to northern Sweden to experience the Aurora Borealis (also known as the Northern Lights). The ambassadors used Sony Xperia Z smartphones and tablets to capture the sights, sounds and colours of the Northern Lights, and then used the Xperia Z’s connectivity features to bring their recordings together and create a collaborative audio-visual experience.

ais London: Harrison’s Fund 'I Wish My Son Had Cancer' print ad

ais London: Harrison’s Fund 'I Wish My Son Had Cancer' print ad

Credits
Brand: Harrison’s Fund
Client: Alex Smith
Title(s): I wish my son had cancer
Headline and copy text (in English): I wish my son had cancer. Harrison, my 6 year old, has Duchenne Muscular Dystrophy. He’s one of 2,500 sufferers in the UK who’ll die from it, most before they’re 20. Unlike cancer, there’s no cure and no treatment. And because you’ve never heard of it, very little funding either. My only hope is to raise as much money as possible for the research scientists. They’re close to a major breakthrough. Your £5 can get them even closer. Help stop Duchenne for good. Text ‘MAKE18 £5’ to 70070. Or go to harrisonsfund.com.

Agency: ais London, UK
Agency website: http://www.aislondon.com/
Executive Creative Director: Geoff Gower
Creative Director: Kevin Bratley
Art Director: Matt Eastwood
Copywriter: Dan Madden
Photographer: Alan Powdrill
Published: May 2013
Short rationale (optional): Harrison is a six year old boy who has Duchennes Muscular Dystrophy, which is a degenerative condition that will kill him slowly and painfully, probably before he’s 20. With a non-existent budget and a big ambition an idea was needed that would be bigger than a bit of borrowed media space. This was the strongest, hardest-to-buy but most impactful concept.

Ahoy: EP Bitumen Brand Redesign

Ahoy: EP Bitumen Brand Redesign

Credits
Brand: EP Bitumen
Title(s): Ahoy; Brand Redesign for EP Bitumen

Agency: Ahoy, Greater Manchester, UK
Agency website: http://www.ahoy.co.uk
Project & Print Manager: Antonio Giansante
Design & Art Director: Jason Flynn
Published: February 2013
Short rationale (optional): The brand needed to stand out to both clients and prospects and successfully communicate the company’s ability to supply high grade bitumen and emulsions for road construction projects across the African continent. The brand strives to distinguish itself through its ability to reach the most remote locations without compromising on quality in terms of product or supply chain standards. We needed to develop a sophisticated brand design that gave these signals -clean minimal design, robust industrious fonts and reportage style photography reflective of the brand’s reach across Africa were critical in achieving this. Alongside brand identity, we produced a new website in both English and French and a high quality, customisable sales presentation pack with over 50 individual inserts - enabling the sales team to tailor sales literature dependent on individual customer or prospect requirements. Further elements to the project included branded solar chargers and high-quality bound notebooks for on-site managers.

Bulletproof: Amira global brand design

Bulletproof: Amira global brand design

Credits
Brand: Amira
Title(s): Amira global brand design

Agency: Name, City, Country Bulletproof, London, UK
Agency website: http://www.wearebulletproof.com
Creative Director: Nick Rees
Illustrator: Chris Mitchell
Additional credits: Designer: Jess Reid
Published: May 2013

Billington Cartmell: Wrigleys 5 Gum print and OOH campaign

Billington Cartmell: Wrigleys 5 Gum print and OOH campaign

Credits
Brand: Wrigleys 5 Gum

Agency: Billington Cartmell, London, UK
Agency website: http://www.bcl.co.uk/
Creative Head/Art Director: Paul Gygi
Copywriter: David Howlett
Additional credits: Lead Designer: Anthony Eagle, Retouch (Post Photography): Kevin Relf, Photographer: Tom Van Schelven (Making Pictures), Makeup Artist: Louise Bruun, Senior Account Director: James Walkinshaw, Senior Account Manager: Stephanie Bixby, Media agency: Mediacom
Published: May 2013

Pangaea Creative: Dom Reilly brand launch

Pangaea Creative: Dom Reilly brand launch

Credits
Brand: Dom Reilly
Title: Pangaea Creative launches Formula One inspired
Headline and copy text: Pangaea Creative a new brand and design agency in Henley-on-Thames managed the end-to-end development of the new Dom Reilly luxury accessory brand.

Agency: Pangaea Creative
Agency website: http://www.pangaeacreative.co.uk
Creative Director: Carlo Belli
Photographer: Mark Sanders and Alex Shore

Blood: Forth Ports 'Capital Cruising' campaign

Blood: Forth Ports 'Capital Cruising' campaign

Credits
Brand/Client: Forth Ports
Title: Capital Cruising
Headline and copy text (in English): Cranes Crest 100% Cotton supplied by GFSmith

Agency: Blood, Edinburgh, UK
Website: www.bloodcreative.co.uk
Creative Director: Jon Evans
Designer: Jon Evans
Artwork: Ray Browne
Photographer: Various
Published: March/April 2013
Additional credits: Printer: Arc Colour Print, Cover Paper: Supplied by Winters

Tobias Hall: Brand: Zizzi Ristorante Olive Oil and Chilli Oil packaging design

Tobias Hall: Brand: Zizzi Ristorante Olive Oil and Chilli Oil packaging design

Credits
Brand: Zizzi Ristorante
Title(s): Olive Oil and Chilli Oil packaging design
Headline and copy text (in English): Tobias Hall - Oil can packaging design for Zizzi

Agency: Tobias Hall
Creative Director: Pia Fairhurst
Art Director: Tobias Hall
Copywriter: Tobias Hall
Illustrator: Tobias Hall
Photographer: Tobias Hall
Short rationale (optional): Zizzi are a UK-based Italian restaurant chain that likes to take a new and individual approach to everything they do. I was asked to design the packaging for a trial of their new Olive oil / Chilli oil cans. This included bespoke hand-lettering, illustration, copy and layout.

Innocean Worldwide: Kia 'You Can't Trust Mirrors' campaign

Innocean Worldwide: Kia 'You Can't Trust Mirrors' campaign

Credits
Brand: Kia
Title(s): You Can’t Trust Mirrors

Agency: Innocean Worldwide, London, UK
Agency website: http://innocean.com/en/
Executive Creative Director: Jamie Colonna
Art Director: Dom Sweeney
Copywriter: John Crozier
Additional credits: Retoucher: Justin Shell
Published: April 2013

LIDA: East Midlands Trains 'Don't Stress/Don't worry over work at Nottingham Station' campaign

LIDA: East Midlands Trains 'Don't Stress/Don't worry over work at Nottingham Station' campaign

Credits
Brand: East Midlands Trains
Title(s): Don't Stress/Don't worry over work at Nottingham Station.
Headline and copy text (in English):Don't Stress Over Travel Disruption at Nottingham Station.

Agency: LIDA, London, UK
Agency website: http://www.LIDA.com
Creative Director: Nicky Bullard
Art Director: Chris Whitehead
Copywriter: John Fazio
Illustrator: Andy Rementer
Published: May 2013 (running until August 2013)
Short rationale (optional): Direct and Digital agency, LIDA, has created a poster and digital direct marketing campaign for East Midlands Trains aimed at helping passengers avoid major disruption to their journey when major re-signalling work takes place at Nottingham station over the summer. The eye-catching campaign includes emails to customers and an outdoor advertising campaign deployed across the East Midlands Trains network, featuring characters designed by rising US illustrator star Andy Rementer. Leaflets and further online collateral will also follow as the upgrade date draws nearer.

Sugarman Design Group: Brand: Frontier Selections St. James Winery branding

Sugarman Design Group: Brand: Frontier Selections St. James Winery branding

Credits
Brand: Frontier Selections
Title(s): St. James Winery

Agency: Sugarman Design Group, Sacramento, California
Agency website: http://sugarmandesigngroup.com
Creative Director: Paula Sugarman
Designer: Lisa Wood
Copywriter: Ann Miller, Marketing Manager, St. James Winery
Illustrator: Lisa Wood
Published: January 2013
Short rationale (optional): St. James Winery is the premium producer of award-winning sweet wines in the Midwest. Founded in 1970, the winery currently produces 200,000 cases of wine annually some of which are semi-dry and dry offerings.

ASSIGNMENT

St. James asked Sugarman Design to rejuvenate and differentiate their dry and semi-dry varietal wine group with the creation of a second label to be called Frontier Selections. They wanted the new label to position the Frontier Selection group as a unique entity, separate from the entirely sweet wine reputation of St. James Winery.

St. James wanted to tell the story of the scenic Ozark Highlands region, well known for the iconic Route 66, spring fed rivers, oak forests and is famous for stellar canoeing, camping, hiking, kayaking and trout fishing. In addition, they wanted to establish the entire St. James region as a destination.

SOLUTION

Sugarman Design gave the St. James Winery logo a fresh new twist. To maintain a connection with older St. James brands, we started with University, the typestyle of the old logo and a font that was popular in the 1970's. We updated it by reshaping and rearranging the characters to create a distinctive new shape.

We then created a gestural drawing of the Ozark Highlands rolling hills to wrap around the bottle. Friendship School, a one-room schoolhouse adjacent to the winery, is the focal point. It was built in the late 1800s by Italian immigrant pioneers and still stands today to tell their story.

COMMITMENT TO THE ENVIRONMENT

St. James Winery is committed to stewardship of the land and supports that effort by using screen-printed bottles with a carbonless footprint package. Organic soy-based inks are used that are environmentally friendly, free of heavy metals, cadmium, solvents, and volatile organic compounds. Because these are 100 per cent recyclable through the traditional waste management process, the bottles are very eco-friendly.

SomeOne: Big Eyes brand identity and launch

SomeOne: Big Eyes brand identity and launch

Credits
Brand: Big Eyes
Title(s): Brand Identity and launch

Agency: SomeOne, London, UK
Agency website: http://www.SomeOneInLondon.com
Creative Director: Simon Manchipp
Art Director: Tom Myers
Copywriter: Simon Manchipp
Illustrator: Marcus & Vera at Field.io
Published: May 2012
Short rationale (optional): SomeOne worked with the start-up to help create a new platform to support the new business venture. We won the project based on reputation and have been working with the group for the past three months on developing a new visual brand identity.
The visuals feature adaptive, flexible and data-powered eyes. Created in conjunction with the generative digital artists Field — the eyes change depending on their context and application. Ever-changing the digital iris design emulates the muscular construction of biological eyes, creating unique designs for each application.
The eyes can mirror visiting clients and can be activated by client data, big or small. This flexible element of the visual brand identity enables a cohesive visual and strategic approach to be applied through all communications, joining up the dots of the new organisation.

Grey Spain: Fundación ANAR 'Only for Children' OOH campaign

Credits
Brand: Fundación ANAR
Title(s): Only for Children
Headline and copy text (in English): Sometimes, child abuse is only visible to the child suffering it. If somebody hurts you, phone us and we'll help you. 116 111.

Agency: Grey, Spain
Agency website: http://www.grey.com/spain/
Chief Creative Officer: Antonio Montero
Executive Creative Director: Enric Nel•lo, Javier García Monserrat
Creative Directors: Fernando Riveros, Matías López Navajas, María Salomón
Art Directors: Jesús Martínez, Nacho Capelo, Javier García Maestro
Copywriter: Álvaro Montes, Nuño Martín
Photographer: Getty Images
Additional credits: Art Buyer: Mayte Carabias, Joaquín García-Morato, Account Director: Lucía Gómez Hortigüela, Account Executive: Mar Portela, Client contact: Tomás Lagunas, Marisa Sarralde, Benjamín Ballesteros, Marta Ruiz-Castillo
Published: April 2013
Short rationale (optional): ANAR Foundation manages in Spain the European unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by an adult their aggressor?

Ola Dubh 1991 packaging design: Ola Dubh 1991 packaging design

Ola Dubh 1991 packaging design: Ola Dubh 1991 packaging design

Credits
Brand: Ola Dubh (Harviestoun Brewery)
Title(s): Ola Dubh 1991
Headline and copy text (in English): Ola Dubh 1991 packaging design

Agency: threebrand, Edinburgh, Scotland
Agency website: http://www.threebrand.com
Creative Director: Nick Cadbury
Photographer: Cherith Walter
Additional credits: Karen Franklin
Published: May 2013

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Comments

28 May 2013 - 17:05
Celia17810's picture

Impressive but my fav is Ola Dubh. V vintage & eye catching

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29 May 2013 - 12:37
Gillian West's picture

Thanks for all your votes this fortnight, some very popular pieces. Check out the 7 June issue for the winners and if you'd like to submit work to the next round up on 5 June contact gillian.west@thedrum.com.

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25 Jun 2013 - 17:53
graph28937's picture

Aaaww too late to take part, but my favourites are MCDonals and the Nottingham Timetable Change posters! Marina (www.graphicalliance.co.uk)

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