The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.
Every fortnight The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (7 June).Submit your vote before Wednesday 29 May to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact email@example.com.
DDB Warsaw: McDonald's Chalkboard Menu
CreditsBrand: McDonald'sTitle(s): Chalkboard MenuAgency: DDB Warsaw, PolandAgency website: http://ddb.pl Creative Director: Zuzanna Duchniewska-Sobczak, Maciej WaligoraArt Director: Magdalena DrozdowskaCopywriter: Mateusz KsiazekIllustrator: Pawel Kozlowski, Stefan Szwed-StozynskiDirector/DOP: Kuba KijowskiAdditional credits: Katarzyna Seyfried, Ela MielcuchPublished: May 2013
AMV BBDO: Mars 'Play. Work. Rest Enjoy your retirement Sir Alex' press ad
CreditsBrand: MarsTitle(s): Alex FergusonHeadline and copy text (in English): Play. Work. RestEnjoy your retirement Sir AlexAgency: AMV BBDO, UKAgency website: http://amvbbdo.co.uk Creative Director: Steve Jones and Martin LorraineArt Director: Ian Gabaldoni Copywriter: Richard Baynham Additional credits: Account Management: Katy Davis, Tim Rogowski, Greg NichollsPublished: May 2013 Short rationale (optional): reinforce their association with football, Mars responded to the news of Alex Ferguson’s retirement with a tactical ad featuring in the following day’s major newspaper titles. The ad later appeared in local Manchester papers on the day of Sir Alex’s final game at Old Trafford.
Together Design: Condé Nast College of Fashion and Design visual identity
CreditsBrand: Condé Nast College of Fashion and DesignTitle(s): Visual identity, signage and printed materialsAgency: Together Design, London, UKAgency website: http://www.togetherdesign.co.ukCreative Director: Heidi LightfootArt Director: Bryony AkehurstPhotographer: imagery all from the Vogue archivePublished: April 2013Short rationale: Together Design has created the visual identity, printed materials and signage for Condé Nast College of Fashion & Design. Located in the heart of Soho, the college opened its door to students in April 2013 and focuses on preparing the next generation for leadership in the fashion & design industries. The identity is designed to be sleek, minimal and timeless, with signage complementing the architecture of the college. A monochrome white scheme is used for internal and external signage which must work equally well for students in the daytime and events in the evening. Rooms have London-themed names which have been set as titles on white plaques the size of Vogue magazine covers. Navigational signage takes the form of a giant leaning totem in the reception and over-sized white numerals on the white walls at each level.
Publicis London: The Glenlivet Alpha print campaign
CreditsBrand: Pernod Ricard/The GlenlivetTitle(s): The Glenlivet AlphaHeadline and copy text (in English): Master Your SensesAgency: Publicis London, London, UKAgency website: http://www.publicis.co.uk/ Executive Creative Director: Andy BirdAssociate Creative Director/Art Director: Marc AllenbyCopywriter: Nadia DohertyAdditional credits: Business Director: Katie Edwards, Planning Director: Ben Worden, Agency Producer: Colin Hickson / Nikki Gregory / Debbie Burke, Director/Production Co: James Callahan/ Made by Stupid, Producer: Made by Stupid, Editor: Andrew Jones, Post Production: FutureDeluxe Sound Design: Zelig Sound, Design Studio: THERE IS Studio, Print Illustraton, Typography & Post-production: Sean Freeman, High Speed Fluid, Photography: Mathieu Fortin Product, Photography: Chirs Hoare (photography assistant Paul Blackshaw) Production & Creative Management: Eve Steben (Production assistant Alain Cheung), DoP: Davy Evans, Jonathan NicolPublished: May 2013
Hofstede Design and Development: James Braund Photography identity
CreditsBrand: James Braund PhotographyAgency: Hofstede Design and Development Agency website: http://www.hofstede.com.auCreative Director: Dominic HofstedePhotographer: James BraundShort rationale (optional): neutral colour palette and clean, robust typography are the cornerstones of a subtle, elegant identity where James’ work is the main focus. Carefully selected paperstocks and innovative formats are also key components in a system which is both pragmatic and expressive.
Blue Marlin: ZEO branding
CreditsBrand: ZEO Agency: Blue Marlin, London, UKAgency website: http://www.bluemarlinbd.com/Creative Director: Simon PendryShort rationale (optional): Blue Marlin was the creative agency behind the first incarnation of ZEO, which launched last summer to great acclaim across the UK. The integrated branding agency was tasked with adapting the original design for the mainstream, increasing shelf standout whilst keeping true to the essence of the brand. Now looking to catch consumers’ eyes on supermarket shelves, ZEO’s graphics have moved from understated minimalism to stylish boldness. An additional element of the design is the introduction of Russian iconography to communicate the brand’s origin – A red star crests the cap and a silhouette of St. Basil’s Cathedral rises within the barcode. ZEO’s unique bottle structure has also been refined for mass production. While the curves have been reduced, the subtle twist still remains, thus keeping ZEO in a category all of its own.
Anagrama: Romero+McPaul brand identity
CreditsBrand: Romero+McPaulAgency: Anagrama, Monterrey, MexicoAgency website: http://www.anagrama.comCreative Director: AnagramaArt Director: AnagramaCopywriter: AnagramaIllustrator: AnagramaPhotographer: MarcomaschuyPublished: May, 2013Short Rationale (optional): Romero+McPaul is a premium brand specializing in the sale and design of traditional English-style velvet slippers induced with a bright, trendy twist. Velvet shoes have a rich presence in English royal hospitality. They were traditionally placed in the king and queen's royal guest's rooms for their comfort and indulgence. For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it's sailing and yacht club maritime lifestyle. With the intention to speak of the product's duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product's playfulness, warmth and latino heritage, while McPaul is the serious, traditional man, embodying the product's ancestral and upscale British nature. We gave the brand the rosemary (or "romero" in Spanish) not only as a wink to its name but also as a reference to this herb's curious nature, as it only grows close to the sea.
Creative Spark: The Vegetarian Society 'National Vegetarian Week 2013' advertising
CreditsBrand: Vegetarian SocietyTitle(s): National Vegetarian Week 2013Headline and copy text (in English): Surprisingly SimpleAgency: Creative Spark, Head Office: Manchester, UKAgency website: www.creativespark.co.uk Creative Director: Neil MarraArt Director: Andy MallalieuIllustrator: Rachael WhaleAdditional credits: Account Manager: Jonathon TahanhaPublished: May 2013
Draftfcb: OREO 'Made in Sheffield' print ad
CreditsBrand: OREOTitle(s): Made in Sheffield Agency: Draftfcb, London, UKAgency website: http://www.draftfcb.com Creative Director: Steven Bennett-DayArt Director: Sean CullenCopywriter: Dan ShoneAdditional credits: Senior Account Director: Matt Gigg, Media Agency: PHDPublished: May 2013
Parker Williams: Tomorite packaging design
Brand: TomoriteTitle(s): Liquid Tomato Fertiliser 1l, Pour Feed 3lAgency: Parker Williams, London, UKAgency website: http://parkerwilliams.co.ukCreative Director: Jo SakerAdditional credits: Parker Williams is part of the Sun Branding Solutions family. Tomorite, part of the Levington portfolio is owned by the Scotts Miracle-Gro CompanyPublished: May 2013Short rationale (optional): Parker Williams has redesigned Tomorite, the UK’s leading liquid plant food for tomatoes. The key objective was to strengthen the branding and leverage Tomorite’s heritage as part of the Levington portfolio. The brand logo now sits proud in the distinctive Levington brand banner and all the important messages for the gardener are presented in a clear and straightforward way.
Good: Speyside Distillery Tamdhu brand design
CreditsBrand: Speyside Distillery Title(s): TamdhuAgency: Good, Glasgow & London, UKAgency website: http://wearegood.comCreative Director: Keith ForbesArt Director: Darren AdamsCopywriter: Alan BlackIllustrator: Iain McIntosh Photographer: Dave KingAdditional credits: Account Manager Mark Cullen, Design Director: Gail FinlaysonPublished: May 2013
Create-a-Brand: Earthbaby packaging and branding
CreditsBrand: Earthbaby FoodsAgency: Create-a-BrandAgency website: http://www.create-a-brand.comCreative Director: Archie PowellCopywriters: Simon Cattle & Louise PowellPhotographer: Create-a-BrandPublished: May 2013Short rationale (optional): Earthbaby is a new range of organic frozen baby foods. The brand required a look and feel that conveyed both fun and reassuring wholesomeness. It utilises the figure of the Earthbaby, embarking on his/her taste adventures with food. Where some baby food brands uses garish and artificial-looking colours, the 3 age stages are coded in natural hues. The strap line 'totally pure, totly tasty' playfully encapsulates the twin appeal of Earthbaby food: to the parents who buy it, and to the babies who love it. The brand is supported by website, point-of-sale and advertising.
ais London: Harrison’s Fund 'I Wish My Son Had Cancer' print ad
CreditsBrand: Harrison’s FundClient: Alex Smith Title(s): I wish my son had cancer Headline and copy text (in English): I wish my son had cancer. Harrison, my 6 year old, has Duchenne Muscular Dystrophy. He’s one of 2,500 sufferers in the UK who’ll die from it, most before they’re 20. Unlike cancer, there’s no cure and no treatment. And because you’ve never heard of it, very little funding either. My only hope is to raise as much money as possible for the research scientists. They’re close to a major breakthrough. Your £5 can get them even closer. Help stop Duchenne for good. Text ‘MAKE18 £5’ to 70070. Or go to harrisonsfund.com. Agency: ais London, UKAgency website: http://www.aislondon.com/ Executive Creative Director: Geoff GowerCreative Director: Kevin BratleyArt Director: Matt EastwoodCopywriter: Dan MaddenPhotographer: Alan PowdrillPublished: May 2013 Short rationale (optional): Harrison is a six year old boy who has Duchennes Muscular Dystrophy, which is a degenerative condition that will kill him slowly and painfully, probably before he’s 20. With a non-existent budget and a big ambition an idea was needed that would be bigger than a bit of borrowed media space. This was the strongest, hardest-to-buy but most impactful concept.
Ahoy: EP Bitumen Brand Redesign
CreditsBrand: EP Bitumen Title(s): Ahoy; Brand Redesign for EP Bitumen Agency: Ahoy, Greater Manchester, UKAgency website: http://www.ahoy.co.uk Project & Print Manager: Antonio Giansante Design & Art Director: Jason FlynnPublished: February 2013 Short rationale (optional): The brand needed to stand out to both clients and prospects and successfully communicate the company’s ability to supply high grade bitumen and emulsions for road construction projects across the African continent. The brand strives to distinguish itself through its ability to reach the most remote locations without compromising on quality in terms of product or supply chain standards. We needed to develop a sophisticated brand design that gave these signals -clean minimal design, robust industrious fonts and reportage style photography reflective of the brand’s reach across Africa were critical in achieving this. Alongside brand identity, we produced a new website in both English and French and a high quality, customisable sales presentation pack with over 50 individual inserts - enabling the sales team to tailor sales literature dependent on individual customer or prospect requirements. Further elements to the project included branded solar chargers and high-quality bound notebooks for on-site managers.
Bulletproof: Amira global brand design
CreditsBrand: AmiraTitle(s): Amira global brand designAgency: Name, City, Country Bulletproof, London, UKAgency website: http://www.wearebulletproof.comCreative Director: Nick ReesIllustrator: Chris MitchellAdditional credits: Designer: Jess ReidPublished: May 2013
Billington Cartmell: Wrigleys 5 Gum print and OOH campaign
CreditsBrand: Wrigleys 5 GumAgency: Billington Cartmell, London, UK Agency website: http://www.bcl.co.uk/ Creative Head/Art Director: Paul GygiCopywriter: David HowlettAdditional credits: Lead Designer: Anthony Eagle, Retouch (Post Photography): Kevin Relf, Photographer: Tom Van Schelven (Making Pictures), Makeup Artist: Louise Bruun, Senior Account Director: James Walkinshaw, Senior Account Manager: Stephanie Bixby, Media agency: MediacomPublished: May 2013
Pangaea Creative: Dom Reilly brand launch
CreditsBrand: Dom ReillyTitle: Pangaea Creative launches Formula One inspiredHeadline and copy text: Pangaea Creative a new brand and design agency in Henley-on-Thames managed the end-to-end development of the new Dom Reilly luxury accessory brand. Agency: Pangaea CreativeAgency website: http://www.pangaeacreative.co.ukCreative Director: Carlo BelliPhotographer: Mark Sanders and Alex Shore
Blood: Forth Ports 'Capital Cruising' campaign
CreditsBrand/Client: Forth PortsTitle: Capital CruisingHeadline and copy text (in English): Cranes Crest 100% Cotton supplied by GFSmithAgency: Blood, Edinburgh, UKWebsite: www.bloodcreative.co.ukCreative Director: Jon EvansDesigner: Jon Evans Artwork: Ray BrownePhotographer: VariousPublished: March/April 2013Additional credits: Printer: Arc Colour Print, Cover Paper: Supplied by Winters
Tobias Hall: Brand: Zizzi Ristorante Olive Oil and Chilli Oil packaging design
CreditsBrand: Zizzi RistoranteTitle(s): Olive Oil and Chilli Oil packaging designHeadline and copy text (in English): Tobias Hall - Oil can packaging design for ZizziAgency: Tobias HallCreative Director: Pia FairhurstArt Director: Tobias HallCopywriter: Tobias HallIllustrator: Tobias HallPhotographer: Tobias HallShort rationale (optional): Zizzi are a UK-based Italian restaurant chain that likes to take a new and individual approach to everything they do. I was asked to design the packaging for a trial of their new Olive oil / Chilli oil cans. This included bespoke hand-lettering, illustration, copy and layout.
Innocean Worldwide: Kia 'You Can't Trust Mirrors' campaign
CreditsBrand: KiaTitle(s): You Can’t Trust MirrorsAgency: Innocean Worldwide, London, UKAgency website: http://innocean.com/en/ Executive Creative Director: Jamie ColonnaArt Director: Dom SweeneyCopywriter: John CrozierAdditional credits: Retoucher: Justin ShellPublished: April 2013
LIDA: East Midlands Trains 'Don't Stress/Don't worry over work at Nottingham Station' campaign
CreditsBrand: East Midlands TrainsTitle(s): Don't Stress/Don't worry over work at Nottingham Station.Headline and copy text (in English):Don't Stress Over Travel Disruption at Nottingham Station.Agency: LIDA, London, UKAgency website: http://www.LIDA.comCreative Director: Nicky BullardArt Director: Chris WhiteheadCopywriter: John FazioIllustrator: Andy Rementer Published: May 2013 (running until August 2013)Short rationale (optional): Direct and Digital agency, LIDA, has created a poster and digital direct marketing campaign for East Midlands Trains aimed at helping passengers avoid major disruption to their journey when major re-signalling work takes place at Nottingham station over the summer. The eye-catching campaign includes emails to customers and an outdoor advertising campaign deployed across the East Midlands Trains network, featuring characters designed by rising US illustrator star Andy Rementer. Leaflets and further online collateral will also follow as the upgrade date draws nearer.
Sugarman Design Group: Brand: Frontier Selections St. James Winery branding
CreditsBrand: Frontier SelectionsTitle(s): St. James WineryAgency: Sugarman Design Group, Sacramento, CaliforniaAgency website: http://sugarmandesigngroup.com Creative Director: Paula SugarmanDesigner: Lisa WoodCopywriter: Ann Miller, Marketing Manager, St. James WineryIllustrator: Lisa WoodPublished: January 2013Short rationale (optional): St. James Winery is the premium producer of award-winning sweet wines in the Midwest. Founded in 1970, the winery currently produces 200,000 cases of wine annually some of which are semi-dry and dry offerings.ASSIGNMENTSt. James asked Sugarman Design to rejuvenate and differentiate their dry and semi-dry varietal wine group with the creation of a second label to be called Frontier Selections. They wanted the new label to position the Frontier Selection group as a unique entity, separate from the entirely sweet wine reputation of St. James Winery. St. James wanted to tell the story of the scenic Ozark Highlands region, well known for the iconic Route 66, spring fed rivers, oak forests and is famous for stellar canoeing, camping, hiking, kayaking and trout fishing. In addition, they wanted to establish the entire St. James region as a destination.SOLUTIONSugarman Design gave the St. James Winery logo a fresh new twist. To maintain a connection with older St. James brands, we started with University, the typestyle of the old logo and a font that was popular in the 1970's. We updated it by reshaping and rearranging the characters to create a distinctive new shape. We then created a gestural drawing of the Ozark Highlands rolling hills to wrap around the bottle. Friendship School, a one-room schoolhouse adjacent to the winery, is the focal point. It was built in the late 1800s by Italian immigrant pioneers and still stands today to tell their story. COMMITMENT TO THE ENVIRONMENTSt. James Winery is committed to stewardship of the land and supports that effort by using screen-printed bottles with a carbonless footprint package. Organic soy-based inks are used that are environmentally friendly, free of heavy metals, cadmium, solvents, and volatile organic compounds. Because these are 100 per cent recyclable through the traditional waste management process, the bottles are very eco-friendly.
SomeOne: Big Eyes brand identity and launch
CreditsBrand: Big EyesTitle(s): Brand Identity and launchAgency: SomeOne, London, UKAgency website: http://www.SomeOneInLondon.com Creative Director: Simon ManchippArt Director: Tom MyersCopywriter: Simon ManchippIllustrator: Marcus & Vera at Field.ioPublished: May 2012Short rationale (optional): SomeOne worked with the start-up to help create a new platform to support the new business venture. We won the project based on reputation and have been working with the group for the past three months on developing a new visual brand identity.The visuals feature adaptive, flexible and data-powered eyes. Created in conjunction with the generative digital artists Field — the eyes change depending on their context and application. Ever-changing the digital iris design emulates the muscular construction of biological eyes, creating unique designs for each application.The eyes can mirror visiting clients and can be activated by client data, big or small. This flexible element of the visual brand identity enables a cohesive visual and strategic approach to be applied through all communications, joining up the dots of the new organisation.
Ola Dubh 1991 packaging design: Ola Dubh 1991 packaging design
CreditsBrand: Ola Dubh (Harviestoun Brewery)Title(s): Ola Dubh 1991Headline and copy text (in English): Ola Dubh 1991 packaging design Agency: threebrand, Edinburgh, ScotlandAgency website: http://www.threebrand.com Creative Director: Nick Cadbury Photographer: Cherith WalterAdditional credits: Karen FranklinPublished: May 2013The Drum's Creative Round-Up and The Works are published in partnership with Synergist.