Playstation runs cheeky ambush online campaign during Xbox One announcement
During yesterday’s Xbox One reveal announcement, rival gaming console Playstation ran a deliberately targeted online campaign to reach any related articles and advertise around them.
The mass takeover campaign, by Manning Gottlieb OMD, took a month to plan and ran across a number of key gaming sites that ran features and articles about the Xbox One reveal.
The takeovers ran across desktop, mobile and tablet and included Microsoft’s very own livestream, with pre roll also running across sites, including spoof content on the announcement.
YouTube was also targeted with pre-roll activity relating to Xbox, including a spoof video created by Videogamer, while a mass PPC search campaign covering all Xbox terms and related subjects to the announcement were incorporated.
Mobile exclusive activity also ran across male lifestyle and gaming titles.
Further activity is set to run over the next month around the announcement, with more information promised by Microsoft on Xbox One at E3 in June.
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