Friends Reunited is facing a social media disaster after tweeting a picture of Woolwich with the like ‘Woolwich, in quieter times…long before alleged shootings and beheadings of today…’
The tweet, which has now been deleted, can still be seen through screen grabs, and appears to jumps on the news that two people are reported to have been shot in Woolwich, after armed police were called to a machete attack.
The area in east London has been shut down, with the Metropolitan Police describing the attack as ‘serious’, and London Air Ambulance confirming one patient was airlifted from the scene, while another was taken away by road ambulance.
Discussing the tweet by Friends Reunited, people on Twitter said the following:
— Poppy Dinsey (@PoppyD) May 22, 2013
FYI Any brands thinking of being 'reactive' like @friendsreunited and tweeting around the horrific events in Wolwich. Don't. Just Don't
— Pete Hotchkiss (@petehotchkiss) May 22, 2013
So are @friendsreunited going to apologize for their previous tweet? Or just pretend it didn't happen...
— Megan Rex (@MeganRex) May 22, 2013
The Drum has not had a reply to a request to Friends Reunited about the tweet.