Sydney agency seeks Ultimate Rugby fan
Sydney’s Pixolut agency has launched its Rugby Rewards competiton for Qantas and Australian Rugby, with a Facebook campaign seeking the Ultimate Fan.
Seeking fan power via Facebook
Applying via Facebook and following Qantas Wallabies social media accounts and playing Rugby-related social media games will earn points for participants.
"It's a privilege to be able to create a digital experience that will inspire and unite Australian Rugby fans, especially for a Tour of the magnitude of the British & Irish Lions,” said Pixolut's senior account manager Rob Grogan.
He said he was proud to support ARU's efforts to connect with their fans.
Qantas Wallabies Ultimate Fan 2012, Victoria's Allen Gray said: "It is such an exciting thing to be a part of. You just do what you'd normally do as a fan, but you earn points for it.
"Signing in regularly to see where you are on the points scoreboard and what other fans are up to makes the whole experience as a supporter even more enjoyable.
"Being named the Ultimate Fan and on the Ultimate Team was incredible. It was an opportunity of a lifetime and something I will never forget.
"I'd encourage every Wallabies' fan to sign up."