21 May 2013 - 4:28pm | posted by | 4 comments

Consumer awareness of contactless payment doubles as more retailers continue to invest

Consumer awareness of contactless payment doubles as more retailers continue to investConsumer awareness of contactless payment doubles as more retailers

Awareness of contactless payment has more than doubled from 15 per cent to 39 per cent in 12 months according to latest Mobile Payment Index results from eDigitalResearch.

The figures include awareness of contactless mobile payment points and symbols, with eDigital stating it shows that, as more and more brands and businesses, as well as handset manufacturers, begin to invest in the technology, awareness amongst consumers is starting to grow.

The study also found that actual use of contactless mobile payments is also on the increase with over half (53 per cent) of those surveyed that have the technology available on their smartphone saying they now used their mobile to make a contactless payment purchase, compared to 47 per cent this time last year.

It was also discovered that 7 per cent of those those surveyed claimed to have the ability to make a contactless mobile payment via their phone.

Spending via mobile NFC technology has grown considerably over the past twelve months and average spend per transaction now stands at £26.84.

The findings come amidst reports that some consumers have had issues with contactless payments when using cards. Customers at Marks and Spencer and Pret a Manger have found that cards within the vicinity of the contactless payment point have had money deducted despite the payment not being authorised.

M&S is amongst the leading retailers offering contactless payment, stating that “almost 250,000 transactions a week are now taking place in M&S stores on Contactless.”


21 May 2013 - 17:17
heshv17028's picture

How can the average contactless spend be £26.84 when the limit on these types of payments is £20?

22 May 2013 - 07:30
stephen_lepitak's picture

@heshv17028 @simonhunter87 hI GUYS - here's a link through to the release where this info came from - questions being put to eDigitalResearch too.


21 May 2013 - 19:23

what? the only way to use mobile nfc payments in the UK is Orange/Barclaycard's service. Do you mean contactless credit/debit cards in general? Coz if you mean actual NFC mobile payments - then this article is bull. No way. 53% of the UK are using it...maybe 0.053%...

24 May 2013 - 08:17
stephen_lepitak's picture

We've updated the story slightly to clarify a couple of things and we also understand that mobile wallet limits are slightly higher - up for £150 in some cases. eDigitalResearch have also admitted however that some respondents may have answered the question wrongly or misinterpreted it slightly too.


Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Typosaurus - Website Spell Checker

Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

Hobbycraft had been investing in PPC for a while, but spend...

PG tips

The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

Private Dining Rooms, an online venue finder, initially...