Breakthrough Breast Cancer updates its online presence with Chameleon
Breakthrough Breast Cancer has unveiled a revamp of its online presence in order to encourage deeper engagement with existing supporters and create relationships with potential and new supporters.
Created by Chameleon, the new website is optimised to run across desktop, tablet and smart phone devices and is fully responsive.
Deanne Gardner, assistant director of communications and brand management at Breakthrough Breast Cancer, commented: “Our site is a key channel to help us communicate our work, need for support and the impact we are making for people affected by breast cancer. Drawing on their unique experience and insights from the digital charity space, Chameleon has designed a new online experience that’s intuitive, seamless and helps take the Breakthrough Breast Cancer brand to the next level.”
As part of the project, a content strategy was created to re-structure existing content and, in some instances, develop from scratch for the charity.
Jeremy Davis, client services director at Chameleon, added: “We set out to ensure that Breakthrough Breast Cancer stood out as an outstanding, innovative brand rather than a purely tactical platform. The website now portrays Breakthrough’s objectives and priorities and works as a key strategic tool. We’re thrilled that the insight gleaned from our research has also had organisation-wide, strategic impact.”
Breakthrough Breast Cancer looks to increase donations, fundraising and campaigning.
Content created with:
Chameleon
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