20 May 2013 - 12:57pm | posted by | 5 comments

TJ Hughes unveils e-commerce site with YOMA

TJ Hughes unveils e-commerce site with YOMATJ Hughes unveils e-commerce site with YOMA

Discount retailer TJ Hughes has unveiled a new online store to help improve the experience for digital customers.

The retailer, which went into administration in 2011 before having its debt acquired, appointed Liverpool digital agency YOMA to develop the site.

Martin Fisher, head of e-commerce at TJ Hughes, said: “The launch of the new website marks a new chapter for TJ Hughes online. E-commerce is now a huge focus for the business and is key to the continued success of the TJ Hughes brand in the future. TJ Hughes are extremely pleased to announce the launch of our new online store which represents months of hard work by all involved, and we hope the site is well received by TJ Hughes customers.”

The revamp of the site has seen an expansion of the range of categories and products available, with the retailer hoping that it will give it the opportunity to compete online.

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Comments

20 May 2013 - 14:56
kevanbulmer's picture
3
comments

new site? already looks old to me, its not HTML5 & not responsive, must try harder

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20 May 2013 - 16:49
f800012662's picture
2
comments

So Amazon is an old site as well? Not all modern sites are responsive and HTML5, especially in e-commerce.

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20 May 2013 - 20:46
kevanbulmer's picture
3
comments

@f800012662 please visit amazon.co.uk on a mobile & then visit tjhughes.co.uk on a mobile, I rest my case. E-commerce + RWD is not that difficult to implement

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21 May 2013 - 08:27
f800012662's picture
2
comments

@kevanbulmer You should do a bit more research. Amazon is not using RWD, but a dedicated mobile site.

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21 May 2013 - 09:27
kevanbulmer's picture
3
comments

@f800012662 I never said Amazon was using RWD, you introduced that site to the discussion. Its 2013, mobile commerce is increasing dramatically, desktop browsing is decreasing dramatically. Your? site should cater for this.

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