Army recruitment campaign aims to entice people to 'Step Up'
A recruitment TV campaign for the Army aims to encourage 10,000 new soldiers and officers to ‘Step Up’ and join over the next year.
As well as attracting new recruits, the campaign, developed by JWT London, also aims to dispel the misconception that the Army is not currently recruiting, featuring a pair of army boots and the potential journey taken by a new soldier.
Initiatives will also take place at recruitment clinics at nearly 400 locations across the UK, having seen a partnership launched Jobcentre Plus that will include Army jobs advertised within job centres.
The campaign will begin from today (20 May) and will direct people to seek further information on the Army's recruitment website.
Creative agency: JWT London
Executive Creative Director: Russell Ramsey
Creative Director: Adam Scholes
Creative Director: Hugh Todd
Art Director: Giles Hepworth
Copy Writer: Bill Hartley
Creative Technologists: NA
TV Producer: Carley Reynolds
Planner (creative agency): Neil Godber
Global Director in Charge: Pete Womersley
Account Director: Nick Manson
Media agency: MediaCom
Media planner: Shamista Rajaratnam
Director: Simon Ratigan
Production Company: HLA
Editor: Adam Spivey @ The Playroom
Sound: Sam Ashwell @ 750mph
Content created with:
JWT London
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