WCRS wins £15m Betfair account

WCRS has won the £15m advertising account for Betfair following a four-way pitch.

WRCS has become responsible for the betting site’s consolidated creative and digital accounts.

It comes following the announcement that Betfair had appointed Arena to handle its media planning and buying as it looks to spend £15m on media across Europe.

The account was previously held by Karmarama.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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