Tesco plans roll out of its F&F brand across the Middle East

Tesco has confirmed that it is planning to expand its F&F clothing brand across the Middle East.

The move will see 50 new franchise stores open over the next five years.

Six stores will be opened this year, with the first in the Kazakh capital Astana next month followed by a roll out across the Middle East and in Kazakhstan, Georgia, Armenia and Azerbaijan.

F&F chief executive Jason Tarry said in a statement: "This announcement builds on the success of the first franchise stores and demonstrates our commitment to growing the brand internationally through this model.”

Reuters has reported F&F gave no details on how much the expansion would cost or how it would be funded, however has said that it would extend its existing agreement with franchise operator Al Hokair, and would also work with a new partner, Dubai-based Al Futtaim.

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