Students launch The Pop Up Agency working for 15 clients in 15 countries over 15 weeks.
Hyper Island students studying Interactive Art Direction, have launched The Pop Up Agency as part of a three month internship, aiming to challenge the traditional ways of approaching a client brief. The idea is that the students work for 48 hours with start-ups, companies and agencies around the world. After working for 48 hours, they deliver a concept or a strategy focused on a client’s needs. Then the team folds up and moves on to the next challenge. Their goal is to do 15 jobs in 15 countries in 15 weeks. A spokesperson for the agency said: “The inspiration for The Pop Up Agency came from us wanting to do more than just school projects, hence, working for 48 hours over the weekend, which then evolved into the Pop Up tour. “We wanted to apply fresh thinking whilst speeding things up and giving back our ideas super quickly.” So far, the team has worked out of Amsterdam, London, Helsinki, Berlin, Copenhagen, Shanghai. This week, the students descended upon TBWA\Chiat\Day New York and will head to Goodby Silverstein & Partners in San Francisco next week. Emmanuel Andre, COO, TBWA Worldwide, commented: "I admire these students for the simple fact that they have this incredibly unique and innovative vision. They have looked at the way we all work in a totally different way, and applied this vision and determination to do something fantastic." Robert Harwood-Matthews, president of TBWA’s New York office, added: “We received a call from The Pop Up Agency on the Friday; two days later, they were flying into New York. Partnering with them exemplifies the ‘Always On’ method of how we like to work; the importance of responsive brands acting superfast. The team has brought a super energetic presence to the office, fresh and innovative thinking.”