19 May 2013 - 11:50am | posted by | 0 comments

Athenos unveils cooking show series as part of new campaign

Athenos, the feta cheese brand, has unveiled a new cooking show as part of a larger marketing campaign.

Developed by Droga5, ‘Cooking with Yiayia’ is comprised of four humorous 30-second web videos featuring Chef Jessica demonstrating different feta recipes with guidance from Greek grandmother Yiayia - who disapproves of anything that isn't authentically Greek.

The video series is part of a new marketing campaign from Athenos designed to educate consumers about the versatility of feta cheese.

The campaign has thus far comprised of a redesigned websites and a print campaign running in a variety of women’s lifestyle publications.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum DREAM Awards

02/06/2015
Not only do brands need big ideas, they need big ideas that...

The Future Factory: Winning New Business Via Email

02/06/2015
The Future Factory, new business generating agency based in...

Solid-as-a-rock strategy for County Stone Granite

01/06/2015
County Stone Granite is an established family business with...

Avalon's Spirit Collection launch for Hailstones Glass Jewels

01/06/2015
How do you launch a new jewellery collection? Based on the...