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Athenos unveils cooking show series as part of new campaign

Athenos, the feta cheese brand, has unveiled a new cooking show as part of a larger marketing campaign.

Developed by Droga5, ‘Cooking with Yiayia’ is comprised of four humorous 30-second web videos featuring Chef Jessica demonstrating different feta recipes with guidance from Greek grandmother Yiayia - who disapproves of anything that isn't authentically Greek.

The video series is part of a new marketing campaign from Athenos designed to educate consumers about the versatility of feta cheese.

The campaign has thus far comprised of a redesigned websites and a print campaign running in a variety of women’s lifestyle publications.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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