19 May 2013 - 11:50am | posted by | 0 comments

Athenos unveils cooking show series as part of new campaign

Athenos, the feta cheese brand, has unveiled a new cooking show as part of a larger marketing campaign.

Developed by Droga5, ‘Cooking with Yiayia’ is comprised of four humorous 30-second web videos featuring Chef Jessica demonstrating different feta recipes with guidance from Greek grandmother Yiayia - who disapproves of anything that isn't authentically Greek.

The video series is part of a new marketing campaign from Athenos designed to educate consumers about the versatility of feta cheese.

The campaign has thus far comprised of a redesigned websites and a print campaign running in a variety of women’s lifestyle publications.

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