Athenos unveils cooking show series as part of new campaign
Athenos, the feta cheese brand, has unveiled a new cooking show as part of a larger marketing campaign. Developed by Droga5, ‘Cooking with Yiayia’ is comprised of four humorous 30-second web videos featuring Chef Jessica demonstrating different feta recipes with guidance from Greek grandmother Yiayia - who disapproves of anything that isn't authentically Greek. The video series is part of a new marketing campaign from Athenos designed to educate consumers about the versatility of feta cheese. The campaign has thus far comprised of a redesigned websites and a print campaign running in a variety of women’s lifestyle publications.