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Ad of the Day: Channel 4 - 'The Mating Season'

A newly-single character decides - after a lifetime of faithfulness and the demise of his partner - to go out and explore the world of modern dating in all its dubious glory. The long-lived tortoise - for this is our hero - discovers all manner of things... but nothing really catches his fancy until some squeaky wheels come along.

Agency: 4 Creative

Creative Director: Chris Bovill / John Allison

Creative: Molly Manners / Alice Tonge

Production Co: 4 Creative

Director: Chris Bovill / John Allison

Executive Producer: Shananne Lane

Photography: Tom Townend

Production Designer: Simon Davis

Post Production: MPC

VFX Producer: Marianna Bruynseels

Editing House: Final Cut

Editor: Dan Sherwen

Audio: Envy

Sound Designer: Rich Martin

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff