17 May 2013 - 9:56am | posted by | 0 comments

Somersby launches ‘Project OpenMinded’ after discovering 52% of men don’t dance at parties

Somersby Cider has launched the first of four webisodes as part of ‘Project OpenMinded’ - a mission to help people step out of their comfort zones.

The campaign for the Carlsberg owned cider comes following an Epinion survey for Somersby of 999 people, which found that 52 per cent of men don’t dance at parties because they don’t believe they can.

The first webisode in the campaign shows Jurgen, a window cleaner of over ten years, who uses his work skills to help him dance.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...