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Puberty Blues star in Clemenger BBDO collectibles campaign

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By Steven Raeburn, N/A

May 17, 2013 | 2 min read

A national TV campaign designed by Clemenger BBDO Melbourne, accompanied by digital, outdoor and in-store executions launches this weekend for the 'Collectibles' mix'n'match underwear brand.

Isabelle Cornish

It ties in a starring role for Isabelle Cornish of the revived Puberty Blues TV show with an audio track by UK artist Laura Mvula. Cornsih was announced as an ambassador for Bonds in February.

The campaign launches on Sunday. The TV spot is directed by Patrick Hughes, currently directing The Expendables 3.

“Collectibles is a range of affordable , aimed at young budget conscious and fashion savvy girls,” the agency said.

“The campaign is the first in a long-term strategy to restore the love Australians have for the iconic brand, using a playful, energetic tone that is the essence of Bonds.”

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