17 May 2013 - 12:16pm | posted by | 0 comments

Polycell takes a look at bum cleavage to promote its new crack filler

Polycell has unveiled a campaign with 18 Feet & Rising to promote its Quick Drying Polyfilla Spray.

The campaign, which launches next week online, shows how the spray can help fill unsightly cracks, with bum cleavage being considered.

Samantha Balloch, senior brand manager for Polycell, said: “We are delighted to launch this integrated campaign to support the launch of new Polycell Quick Drying Polyfilla Spray. Many consumers perceive the job of preparing surfaces prior to decorating as a chore.

“With this campaign we want to demonstrate how easy it is to fill cracks around the home, whilst bringing some humour and fun into this generally quite functional arena by using a topic that almost every person can relate to.”

The spot was directed by Simon Willows through Blink, and created by Stephen de Wolf, Alex Delaney and Oli O'Neill.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...