17 May 2013 - 12:16pm | posted by | 0 comments

Polycell takes a look at bum cleavage to promote its new crack filler

Polycell has unveiled a campaign with 18 Feet & Rising to promote its Quick Drying Polyfilla Spray.

The campaign, which launches next week online, shows how the spray can help fill unsightly cracks, with bum cleavage being considered.

Samantha Balloch, senior brand manager for Polycell, said: “We are delighted to launch this integrated campaign to support the launch of new Polycell Quick Drying Polyfilla Spray. Many consumers perceive the job of preparing surfaces prior to decorating as a chore.

“With this campaign we want to demonstrate how easy it is to fill cracks around the home, whilst bringing some humour and fun into this generally quite functional arena by using a topic that almost every person can relate to.”

The spot was directed by Simon Willows through Blink, and created by Stephen de Wolf, Alex Delaney and Oli O'Neill.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Booths opens newest store, live-streaming on Periscope, and sees over 1million impressions

17/04/2015
​To celebrate the opening of #BoothsHaleBarns (Booths's...

How To Build Relationships that Build Your Sales

17/04/2015
The fantastic Andy Edwards, founder of Nine 5 Three, will...

Partnering with Kentico for the TCMM Shutter Group

16/04/2015
The TCMM Shutter Group is a leading shutter manufacturer,...

BloominGirls : Be All That You Can Be

16/04/2015
Spork England is focused on helping people and communities...

Reaching a Russian Audience through Social Media

14/04/2015
Having launched a Russian website and social media presence...