17 May 2013 - 12:16pm | posted by | 0 comments

Polycell takes a look at bum cleavage to promote its new crack filler

Polycell has unveiled a campaign with 18 Feet & Rising to promote its Quick Drying Polyfilla Spray.

The campaign, which launches next week online, shows how the spray can help fill unsightly cracks, with bum cleavage being considered.

Samantha Balloch, senior brand manager for Polycell, said: “We are delighted to launch this integrated campaign to support the launch of new Polycell Quick Drying Polyfilla Spray. Many consumers perceive the job of preparing surfaces prior to decorating as a chore.

“With this campaign we want to demonstrate how easy it is to fill cracks around the home, whilst bringing some humour and fun into this generally quite functional arena by using a topic that almost every person can relate to.”

The spot was directed by Simon Willows through Blink, and created by Stephen de Wolf, Alex Delaney and Oli O'Neill.

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