17 May 2013 - 12:25pm | posted by | 0 comments

John Lewis announces appointment of Proximity to support CRM strategy

John Lewis announces appointment of Proximity to support CRM strategy John Lewis announces appointment of Proximity to support CRM strategy

John Lewis has appointed Proximity to support its CRM strategy and campaigns, following a comprehensive pitch process.

The appointment comes following the launch of ‘my John Lewis’ reward scheme in 2012 to selected customers. Proximity will support John Lewis in its future plans for the programme, working across all direct marketing channels and supporting John Lewis’ marketing, database and email teams.

The agency has also been tasked with working the broader contact strategy, as well as launch marketing for John Lewis shop openings.

Chris Bates, head of CRM and insight at John Lewis, commented on the appointment: “We have big ambitions for CRM, including growing my John Lewis, and are excited to invite Proximity to help us deliver our strategy.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...