17 May 2013 - 12:25pm | posted by | 0 comments

John Lewis announces appointment of Proximity to support CRM strategy

John Lewis announces appointment of Proximity to support CRM strategy John Lewis announces appointment of Proximity to support CRM strategy

John Lewis has appointed Proximity to support its CRM strategy and campaigns, following a comprehensive pitch process.

The appointment comes following the launch of ‘my John Lewis’ reward scheme in 2012 to selected customers. Proximity will support John Lewis in its future plans for the programme, working across all direct marketing channels and supporting John Lewis’ marketing, database and email teams.

The agency has also been tasked with working the broader contact strategy, as well as launch marketing for John Lewis shop openings.

Chris Bates, head of CRM and insight at John Lewis, commented on the appointment: “We have big ambitions for CRM, including growing my John Lewis, and are excited to invite Proximity to help us deliver our strategy.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...

Choices - National Autistic Society

23/03/2015
The National Autistic Society wanted to create a piece of...

Lucozade

23/03/2015
Restoring Leadership Status Lucozade, the UK’s no1 energy...