17 May 2013 - 12:25pm | posted by | 0 comments

John Lewis announces appointment of Proximity to support CRM strategy

John Lewis announces appointment of Proximity to support CRM strategy John Lewis announces appointment of Proximity to support CRM strategy

John Lewis has appointed Proximity to support its CRM strategy and campaigns, following a comprehensive pitch process.

The appointment comes following the launch of ‘my John Lewis’ reward scheme in 2012 to selected customers. Proximity will support John Lewis in its future plans for the programme, working across all direct marketing channels and supporting John Lewis’ marketing, database and email teams.

The agency has also been tasked with working the broader contact strategy, as well as launch marketing for John Lewis shop openings.

Chris Bates, head of CRM and insight at John Lewis, commented on the appointment: “We have big ambitions for CRM, including growing my John Lewis, and are excited to invite Proximity to help us deliver our strategy.”

Don't miss out... Get your Marketing news by email

See all specialist newsletters

32 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Video your best #ThriftyFamily saving tip for a chance to win £100

02/09/2014
Saving money doesn’t have to be tedious – it can be fun too...

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...