17 May 2013 - 11:05am | posted by | 1 comment

Groupon marketing survey highlights a ‘back to basics’ approach

Groupon marketing survey highlights a ‘back to basics’ approachGroupon marketing survey highlights a ‘back to basics’ approach

A Groupon sponsored survey of 300 UK SME owners has detailed their marketing priorities for the coming financial year.

This confirmed the growth of online and mobile channels but also affirmed a that businesses are adopting back to basics approach with 67 per cent focussing on direct customer engagement and face to face time to improve local services.

The figures show that 58 per cent of respondents intend to increase their social media presence whilst a further 28 per cent also plan on bolstering their e-commerce capabilities and targeted promotions for other channels.

The outlook for other areas of traditional marketing spend; such as local directories, billboards & posters and sponsorship, was less rosy however – with plans to reduce spend by 26, 24 and 20 per cent respectively.

Roy Blanga, managing director, Groupon UK commented: “In the current economic environment, many consumers are not only hungry to get value for money; they want instant access to new experiences on the move and digital can provide this. However, there is still a very valid and important place for more traditional face time with customers; it’s a great opportunity to encourage them to directly engage with your brand.”

Comments

30 Jul 2013 - 14:45
melvinrajiv01's picture

Great to know about Groupon marketing, and groupon is not only a product it is a business. so it will move to the edge to give more benefits for online business people's. http://grouponclone.contus.com/

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Launching SPLYT with a Social & Media Splash

29/05/2015
Rooster cut through the crowded taxi and sharing economy...

A new collaboration for Zatchels

29/05/2015
What happens when one of the world’s most respected...

Typosaurus - Website Spell Checker

27/05/2015
Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...