17 May 2013 - 1:26pm | posted by | 0 comments

Gü says ‘Thank Ü’ on its 10th birthday with a campaign from Publicis Chemistry

Gü’s is celebrating 10 years in the puddings business with a campaign from Publicis Chemistry.

The digital campaign has seen Gü ask its fans to design their own Gü pudding with a chance to see their creation brought to life by Gü's head chef, and sold as a limited edition in 2014.

The campaign has been supported via social media, in-store, on-pack and PR, and runs until July.

Publicis Chemistry also designed a Facebook app to host the competition featuring an animated video with Gü chef Fred talking about what inspires him when creating Gü puds.

A branded van was also sent out by Gü to deliver puddings and vouchers to fans who entered an earlier competititon.

Lizzie Hanbury-Tenison, Gü Puds global brand manager, commented on the activity: “Here at Gü, we wanted to celebrate our 10th birthday by thanking the people who have made this milestone possible – our loyal customers.

"Since so many of them are members of our 120,000-strong social media communities, we couldn’t think of a better place to house and promote our birthday competitions.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...