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Gü says ‘Thank Ü’ on its 10th birthday with a campaign from Publicis Chemistry

Gü’s is celebrating 10 years in the puddings business with a campaign from Publicis Chemistry.

The digital campaign has seen Gü ask its fans to design their own Gü pudding with a chance to see their creation brought to life by Gü's head chef, and sold as a limited edition in 2014.

The campaign has been supported via social media, in-store, on-pack and PR, and runs until July.

Publicis Chemistry also designed a Facebook app to host the competition featuring an animated video with Gü chef Fred talking about what inspires him when creating Gü puds.

A branded van was also sent out by Gü to deliver puddings and vouchers to fans who entered an earlier competititon.

Lizzie Hanbury-Tenison, Gü Puds global brand manager, commented on the activity: “Here at Gü, we wanted to celebrate our 10th birthday by thanking the people who have made this milestone possible – our loyal customers.

"Since so many of them are members of our 120,000-strong social media communities, we couldn’t think of a better place to house and promote our birthday competitions.”

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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