17 May 2013 - 3:39pm | posted by | 0 comments

Ariel unveils ‘Surprise Collection’ with Agencia Africa

Ariel has unveiled its ‘surprise collection’ of stained clothes, which reveal their original prints only when washed, with Agencia Africa.

The clothes used for the brand activation campaign were carefully selected from a fashion line by renowned design brand UQBAR.

Aricio Fortes, Agencia Africa’s creative director, said: "Women are passionate about fashion. We saw the anticipation for the new collection of UQBAR as a perfect opportunity to promote the Ariel product."

Due to interest, the ‘surprise collection’ is now being made available in stores in Brazil.

Agencia Africa helped created the ‘Buddy Cup’ for Budweiser.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

27 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...