Ariel has unveiled its ‘surprise collection’ of stained clothes, which reveal their original prints only when washed, with Agencia Africa.
The clothes used for the brand activation campaign were carefully selected from a fashion line by renowned design brand UQBAR.
Aricio Fortes, Agencia Africa’s creative director, said: "Women are passionate about fashion. We saw the anticipation for the new collection of UQBAR as a perfect opportunity to promote the Ariel product."
Due to interest, the ‘surprise collection’ is now being made available in stores in Brazil.
Agencia Africa helped created the ‘Buddy Cup’ for Budweiser.