15 May 2013 - 10:29am | posted by | 0 comments

Twitter unveils study looking at car-buyers’ brand consideration

Twitter unveils study looking at car-buyers’ brand considerationTwitter unveils study looking at car-buyers’ brand consideration

Twitter has unveiled a study with Compete, to see how automobile manufacturers connect with their potential customers and what influence the tweets have.

The ‘Tweets in action: Auto’ study analysed nearly 1,800 users and their site visitation behaviour in the United Kingdom, and found that exposure to tweets influences prospective car-buyers’ brand consideration and likelihood to follow up offline.

Twitter analyst Louise Chow explained: “The study looked at three different groups of users. The first group consisted of those users who were exposed to at least one tweet (promoted or organic) by an auto brand. The two remaining groups of users were control groups: one consisted of Twitter visitors who were not exposed to auto brand tweets, and the other represented the average internet user.”

It was found that Twitter users exposed to auto brand tweets are 74 per cent more likely to visit auto brand websites than the average internet users; and that over a third of Twitter users who see auto brand tweets search for auto manufacturers.

The study also suggested that Twitter users exposed to tweets from auto brands are nearly twice as likely than the average internet user to engage in lower-funnel activities, such as sign up for a test drive and locate a dealership.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...