Next Generation Snacks launches ‘Smooch’ with packaging design from Biles Inc.
Next Generation Snacks has launched a new range of health snacks entitled “Smooch” with the packaging design created by Biles Inc.
Biles Inc. was tasked with creating packaging that would appeal to the mobile, adult market in the US.
In response, each pack has been designed to feature a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ – with the aim of achieving both shelf impact and consumer imprint.
The logotype has also been stamped onto large portions of fruit that fill the entirety of the front face which is backed up by the presence of a '100% Natural fruit' sticker.
Smooch was launched at the start of May in the US with a planned UK launch imminent.
Content created with:
Biles Inc
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