Greg Karber gives Abercrombie & Fitch a ‘brand readjustment’ following its CEO saying it was only for attractive people
An LA-based writer is looking to give Abercrombie & Fitch a ‘brand readjustment’ by asking viewers to donate their A&F clothing to their local homeless shelter, after the CEO of the company suggested he didn’t want ‘unattractive people’ or people over a certain size shopping there.
Greg Karber created a YouTube video suggesting that people donate clothes, and send pictures of them doing so to #FitchTheHomeless.
The video went live on Monday and has so far almost received a million views.
In it, Karber insists ‘Together, we can remake the A&F brand.’