A billboard in Bujama, Peru, which creates drinking water from humidity in the air, has produced 15,000 litres of water in six months.
Co-produced by outdoor advertising owner ClearChannel Peru and researchers at UTEC, University of Engineering and Technology in Lima, the billboard cost US $32,600 to set-up. Media agency Media Connection BPN and advertising agency, Mayo Draft FCB Perú, have also been full partners in the project.
William Eccleshare, CEO of ClearChannel Outdoor, said: “This is outdoor advertising at its most inspiring: embracing new technology, working in partnership with a host of agencies and delivering a lasting benefit to the people of Bujama. Clear Channel is proud to have been involved in the project and delighted by the international recognition for the campaign.”
On average, 15 to 18 families arrive at the billboard to access the water every day, which is stored in tanks at the top of the structure, and then filtered before flowing down a pipe to a tap that is accessible to all who walk past.