15 May 2013 - 12:53pm | posted by | 0 comments

Billboard which creates drinking water from humidity produces 15,000 litres of water

Billboard which creates drinking water from humidity produces 15,000 litres of waterBillboard which creates drinking water from humidity produces 15,000

A billboard in Bujama, Peru, which creates drinking water from humidity in the air, has produced 15,000 litres of water in six months.

Co-produced by outdoor advertising owner ClearChannel Peru and researchers at UTEC, University of Engineering and Technology in Lima, the billboard cost US $32,600 to set-up. Media agency Media Connection BPN and advertising agency, Mayo Draft FCB Perú, have also been full partners in the project.

William Eccleshare, CEO of ClearChannel Outdoor, said: “This is outdoor advertising at its most inspiring: embracing new technology, working in partnership with a host of agencies and delivering a lasting benefit to the people of Bujama. Clear Channel is proud to have been involved in the project and delighted by the international recognition for the campaign.”

On average, 15 to 18 families arrive at the billboard to access the water every day, which is stored in tanks at the top of the structure, and then filtered before flowing down a pipe to a tap that is accessible to all who walk past.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...

The Co-operative Bank - Loans Tool

27/10/2014
The digital strategy required a range of sticky tools and...