Scholl picks LBi for global digital brief
Global footcare brand Scholl has appointed LBi as its global strategic website development partner following a competitive pitch.
The brand, owned by Reckitt Benckiser, will work with LBi to overhaul its online brand platform initially in Italy before global rollout.
The launch will be supported by social media activity and online PR comprising Scholl-related content to drive traffic to the site and improve overall SEO.
The revamp will be designed to leverage the brand’s 100-year heritage while championing the benefits of regular foot care as a key part of any daily regime.
LBi’s group creative director Abi Ellis said: “We’re aiming to engage Scholl’s female audience on an emotional level rather than just a functional one by creating content which demonstrates how regular footcare can reward and empower you every day.”