Maserati and Bowers & Wilkins launch ‘Seven Notes World Tour’ activity to promote new Quattroporte model

Maserati and British sound specialists Bowers & Wilkins have unveiled the ‘Seven Notes World Tour’ to mark the arrival of the new Maserati Quattroporte – the car manufacturer’s first model to feature an integrated Bowers & Wilkins car audio system.

The ‘Seven Notes World Tour’ is a collection of music tracks created using the seven sounds of Maserati V8 engines with artist and producer Howie B.

Encompassing Dubai, Beijing, Shanghai, Tokyo, Los Angeles, New York and London, the tour features an exclusive live performance of the Seven Notes tracks by Howie B at each location with the support of a local DJ.

A number of flagship products from both Bowers & Wilkins and Maserati will be also be showcased in each city.

Commenting, Howie B said: “Every musical project has its distinct challenge, whether it is working with a big recording artist like U2 or Björk or whether it is marrying an unanimated object with an animated object, in this case the engine with the music group.

“The resulting Seven Notes tracks exceeded what I could have imagined. The Seven Notes World Tour will bring this music to life via a stunning audio-visual feast that has never been seen before.”

Jennifer Faull

Jen Faull is Brands Editor at The Drum. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

All by Jennifer