Sydney's Bloke redesigns Tracky Dack day
Sydney agency Bloke has created a new branding profile for Tracky Dack Day in aid of client, Children's charity TLC.
Christie Whelan
The campaign is designed around a new logo and identity created for the charity by Bloke. It features celebrities including Alex Davis, Kate Bollard, Paris Cutler and Christine Whelan.
"As dads, TLC for kids is something very, very close to our hearts and we were delighted when they asked us to help with their Tracky Dacks Day campaign," Bloke said in a statement accompanying the campaign launch.
Tim Conolan, CEO of TLC for kids said: "We engaged Bloke to assist with a concept and brand 'upgrade' for our National Tracky Dack Day campaign. The guys came up with some extraordinary concepts and the finished result has been brilliant and on point.
"We're confident that with Bloke's involvement and commitment to our campaign and our cause, Tracky Dack Day will continue to grow, which will directly result in TLC for kids being able to help even more sick children and their families during their darkest hours in hospital."