Hard Hat digital crowd sources Leggo's cookbook
Melbourne’s Hard Hat Digital, whose client roster includes Crown and Tupperware, has launched a face book campaign for Leggo's, seeking input from Australians sharing Italian inspired recipes.
Hard hat Digital's Dan Monheit
The campaign, which aims to crowd source a "People's Cookbook" was designed in association with BWM, and is intended to harness the perception that home cooking has “become a shared and social experience.”
"This has been a really exciting project to work on,“ said Dan Monheit of Hard Hat Digital.
“Leggo's has been teaching Australian's how to cook Italian for over 100 years, and in true social style, we're now handing the reigns to our fans.
“Our Facebook community has shown us that they're passionate about cooking and the Leggo's brand. This is a unique opportunity for us to recognise that passion with an inspired, 'real world' reward."
Leggo’s has 90,000 Friends on Facebook. Last week Hard hat Digital launched its “Mumometer” Facebook campaign for Birds Eye’s Mother’s Day campaign.