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By Ishbel Macleod, PR and social media consultant

May 13, 2013 | 1 min read

Cadbury Dairy Milk has launched an advertising campaign to promote its Marvellous Creations range, as part of a £7m investment for the brand.

The campaign will include TV, press and outdoor advertising, PR, sampling, social media and in-store activity.

Matthew Williams, marketing director at Mondelez International, said: “The launch of Cadbury Dairy Milk Marvellous Creations has been phenomenal.

“From the ‘what-the-dickens’ way we make it, to its wondrously unexpected form, everything about this new product is designed to capture the awe, wonder and excitement of make believe – and the new ad does just that.”

The identity and packaging for the range was designed by Bulletproof.

Cadbury Dairy Milk

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