The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

May 13, 2013 | 1 min read

This extraordinarily impressive-looking ad for Strongbow feels as if it should be viewed on a cinema screen. We see a cityscape of glass and steel with rooftop apple orchards, all bathed in golden light except for the lush greenery of the densely-packed trees.

Then marksmen fire arrows into the sky, arcing up and plummeting into the fruit itself. This acts as a metaphor for beautiful young people drinking the cider and experiencing the taste of the juice exploding in their mouths.

Agency: Ogilvy (Dublin)

Creative Director: Mike Mesbur

Creative: Mike Mesbur / Laurence O'Byrne

TV Producer: Paul Ellis

Production Co: Maxfilms (Dublin)

Director: Des Mullan

Producer: Max Brady

Executive Producer: Max Brady

Photography: Paul Gillen

Post Production: Windmill Lane (Dublin)

VFX Producer: Ian Jacobs / Jennifer Connolly

Editing House: Windmill Lane (Dublin)

Editor: Janice Twomey

Sound Designer: Locky Butler

Composer: John Walsh

Strongbow

Content created with:

Ogilvy Group

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