UKTV unveils rebrand for its Really channel
UKTV has unveiled a rebrand of the on-air identity, logo and tagline for its lifestyle channel Really.
The brief called for an "energising, bold and honest look and feel" that would bring the channel proposition to life and help shift viewer perceptions, particularly with the channel's male audience.
Really worked with Red Bee Media to create the new identity, which consists of new 24 idents, a new logo and changing taglines. Taglines have been created for specific days, including "Really wish it would last forever" for Sundays and "Really over the hump", which will be used on Wednesdays.
The brand refresh will go live on Wednesday 15 May.
Speaking on the rebrand, Clare Laycock, UKTV’s general manager for lifestyle, said: “This is a great step change for Really, which has grown by 30 per cent on all platforms since it launched on Freeview in August 2011.
“The updated brand promise embodies how the programme schedule has evolved over the past year, and reflects Really’s remit to attract more shared viewing.”
While UKTV marketing director Simon Michaelides added: “This bold brand refresh will put Really at the forefront of viewers’ minds and help drive the awareness of the channel to a much broader audience, building on its success as a market leader in its genre and providing a more rewarding alternative to some tabloid TV.”
Content created with:
Red Bee
We're the content and design agency born in entertainment.
Many agencies use words like “engagement” and “storytelling” interchangeably but none can...