Saatchi’s Ode to (Cadbury) Joy
Saatchi & Saatchi Sydney, are posied to release their latest TV spot for Kraft chocolate giants Cadbury, claimed to be “ Australia's most loved chocolate”.
The advert visualises a whimsical, rural, Wonka-esque chocolate manufacturing facility in mythical Joyville, prominently bedecked in Cadbury’s signature purple hue.
The spot launches changes to the brand’s range, including rounder shaped chocolate pieces, the inclusion of whole nuts in all nut varieties, more “generous” blocks, and new resealable packaging.
"Joy is at the heart of everything we do, it is also behind these changes which reinforce our brand philosophy by multiplying the joy for chocolate lovers,“ said Ben Wicks, general manager marketing chocolate for Cadbury Dairy Milk.
“We wanted to bring to life the new generous improvements to our Cadbury Dairy Milk blocks range in the fun and playful context of Joyville."
The commercials will air across Australia from Sunday.