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Everton FC Manchester United Sir Alex Ferguson

Goal details global online reaction to new Man Utd manager David Moyes appointment

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By John Glenday, Reporter

May 10, 2013 | 2 min read

Football news provider Goal has published its analysis of the global reaction to the appointment of David Moyes as Manchester United manager following the resignation of Sir Alex Ferguson.

The study tracked the sentiment contained within 535,000 tweets penned over a 12 hour period, observing the dissipation of initial scepticism as the day wore on. Regional variations in opinion saw the UK named as the most positive about the appointment whilst many Asian fans remain to be convinced.

This followed the peaks and troughs of speculation from an

/news/2013/05/10/reds-left-red-faced-after-david-moyes-facebook-gaffe">inadvertent slip up by Manchester United’s press office to an official announcement a few hours later with

/news/2013/05/10/sir-alex-ferguson-s-resignation-generates-6m-tweets-24-hours">tweet volumes peaking at 5,200 per minute.

Commenting on the reaction Cesare Polenghi, Asia managing editor for Goal said: “Sir Alex Ferguson was hugely popular across Asia. Although David Moyes is known and respected as Everton manager, he doesn’t demand the same respect with fans in Asia. The biggest question in Japan is around Kagawa’s future at the club. Ferguson handpicked him and there is a lot of uncertainty around a national hero.”

Everton FC Manchester United Sir Alex Ferguson

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