Coca-Cola unveils new TV ad to promote its share a bottle campaign

Coca-Cola has unveiled a new TV ad with Leo Burnett in order to promote its ‘share a bottle’ campaign, following a launch campaign in London featuring performances by DJ Nick Grimshaw and electro-music duo AlunaGeorge.

The limited-edition, personalised bottles are being stocked in retailers across the country, as well as ‘share with friends’ for anyone who can’t find their name, and ‘family’ and ‘everyone’ appearing on larger varieties.

Jon Woods, general manager at Coca-Cola Great Britain & Ireland, said: “We are delighted to be launching this campaign, which sees the iconic Coca-Cola script transformed and personalised for the first time across our Coke portfolio of Coke Classic, Diet Coke and Coke Zero. We want the public to have fun finding the names of their friends and loved ones on our products this summer and to take the time to Share a Coke with them.”

The packs are available throughout the summer at all retailers and independent stores.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Ishbel Macleod

I'm social media manager from The Drum.

I also cover social media news.

All by Ishbel