Sir Alex Ferguson Paddy Power

Good things come in threes? Paddy Power suggests this could be the case for scousers with Alex Ferguson ad

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By Gillian West, Social media manager

May 9, 2013 | 1 min read

In inimitable Paddy Power style the bookmaker has taken to the streets of Liverpool with its latest campaign based on the news of Sir Alex Ferguson’s retirement.

As Ferguson announced his departure from Manchester United after more than a quarter of a century in charge, Paddy Power took over the full motion digital screen opposite Liverpool Lime Street Station to suggest that a scouser has had two wishes fulfilled after the death of Margaret Thatcher and Ferguson’s retirement so surely Liverpool winning the League must be next?

The creative then displays Paddy Power’s odds of Liverpool taking next year’s title, which currently stands at 25/1 – slightly longer than they were before Suarez got his ban.

Sir Alex Ferguson Paddy Power

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