This issue of The Drum outlines the marketing strategy behind a new charity event – Wig Wednesday – as Bil Bungay of Beattie McGuinness Bungay explains why the marketing services industries should get behind it and don a wig in aid of children with cancer.
Cover story: Wig Wednesday
The Drum gets behind Wig Wednesday, calling on the industry to don a wig for the day in support of children’s cancer charities.
Chip Shop Awards
As the nominations for this year's Chips are revealed, we take a look at a few of the shortlisted entries.
Desert Island Clips
Nicola Mendelsohn, executive chairman, Karmarama, and soon to be VP EMEA for Facebook, shares her desert island clips choices with Jason Stone.
Gangnam Style v Harlem Shake
Battle of the memes: a look at how and why content goes viral, and what the marketing industries can learn from viral.
Also in this issue:
- The Drum's round-up of some of the most interesting creative work, as voted by our readers
- A preview of some of the forthcoming creative degree shows from around the UK
- An interview with Jonathan Trimble of 18 Feet & Rising, who shares his thoughts on leadership
The latest in a series of mobile supplements is published alongside this issue of The Drum.Sponsored by Millennial Media, the supplement highlights how mobile is driving marketing strategies at pace in many ways – from tying together online and offline customer journeys to presenting a wealth of opportunity with technologies such as augmented reality.