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The Drum magazine – 10 May 2013

This issue of The Drum outlines the marketing strategy behind a new charity event – Wig Wednesday – as Bil Bungay of Beattie McGuinness Bungay explains why the marketing services industries should get behind it and don a wig in aid of children with cancer.

Creative Review: 

Cover story: Wig Wednesday

<strong>Cover story: Wig Wednesday</strong>

The Drum gets behind Wig Wednesday, calling on the industry to don a wig for the day in support of children’s cancer charities.

Chip Shop Awards

<strong>Chip Shop Awards</strong>

As the nominations for this year's Chips are revealed, we take a look at a few of the shortlisted entries.

Desert Island Clips

<strong>Desert Island Clips</strong>

Nicola Mendelsohn, executive chairman, Karmarama, and soon to be VP EMEA for Facebook, shares her desert island clips choices with Jason Stone.

Gangnam Style v Harlem Shake

<strong>Gangnam Style v Harlem Shake</strong>

Battle of the memes: a look at how and why content goes viral, and what the marketing industries can learn from viral.

Also in this issue:

<strong>Also in this issue:</strong>
  • The Drum's round-up of some of the most interesting creative work, as voted by our readers
  • A preview of some of the forthcoming creative degree shows from around the UK
  • An interview with Jonathan Trimble of 18 Feet & Rising, who shares his thoughts on leadership

Mobile supplement

<strong>Mobile supplement</strong>

The latest in a series of mobile supplements is published alongside this issue of The Drum.

Sponsored by Millennial Media, the supplement highlights how mobile is driving marketing strategies at pace in many ways – from tying together online and offline customer journeys to presenting a wealth of opportunity with technologies such as augmented reality.