“Dramatic shift” in how Australians watch TV as iview joins Top 10 apps
ABC’s iview mobile app has been announced by the corporation as one of the top 10 most downloaded apps in Australia and New Zealand.
A shift in Australian viewing habits
The global top ten of all time includes international favourites such as Angry Birds, Fruit Ninja and Words With Friends, but in the antipodes, ABC iview is the top app in the entertainment category.
A statement issued by the ABC said that iview is more popular than Kindle, YouTube, Foxtel Go and The SMH for iPad.
“The iview app, which was also recently awarded Best Application for a Mobile by AIMIA, was updated in June 2012 to include streaming over iPhone as well as iPad, and can now be viewed via 3G as well as wi-fi,” the statement said.
“The ABC iview app has overtaken PCs as the most popular platform for viewing ABC TV programs online, representing 53% of all iview plays in April 2013.
Since its launch in December 2010, the app has amassed close to 2.5 million downloads and attracts more than 550,000 unique users per month.”
ABC’s Controller of TV Multiplatform, Arul Baskaran said: “The real story here is a dramatic shift in how Australians are consuming content on tablets and mobile.”
He added : “As a public broadcaster our focus is on making ABC content as easily accessible as possible. Our team is working on some exciting new features for the app which we look forward to launching later this year.”