Door opens for Australian brands to advertise on Angry Birds
An agreement between digital communications group Mobile Embrace and Rovio has opened up the opportunity for Australian brands to advertise on Angry Birds, the world’s most popular app.
"Never tell me the odds"
The company says its apps have had 1.7 billion downloads worldwide.
“Rovio is another fantastic addition to our growing stable of premium publishers,” said Pete Birch, MD of advertising, Mobile Embrace.
“Their exceptionally popular games offer advertisers leading recognised premium environments. With the opportunity to integrate rich media ad units that feature the content themes of the apps themselves, Australian mobile advertisers can now engage their audiences at a deeper level.
“We know that rich media integrated into mobile content far more effective than a simple ad banner.”
Angry Birds is the most popular app in Australia and New Zealand.