The Drum Awards for Marketing - Extended Deadline

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By Steven Raeburn, N/A

May 8, 2013 | 1 min read

Director Tina Bull, who joined Luscious International in 2007, has crafted a whimsical new campaign for Sydney agency JWT.

The spot, filmed in Uruguay, has been described as a “whimsical journey through the exotic gardens and tango halls of Uruguay”.

The creative theme is that each bubble “carries a new possibility for our heroine and acts as a looking glass into another world.”